Blogs & Insights

Stay up to date with digital marketing insights, top tips and much more.

Marketing Mistakes Vol. 1 – Vanity Metrics

Marketing Mistakes Vol. 1 – Vanity Metrics

Nobody wants to waste time, and vanity metrics are the ultimate time waster. Learn what vanity metrics in marketing are, and how to avoid them.
‘Culture Eats Strategy for Breakfast’ – An Interview

‘Culture Eats Strategy for Breakfast’ – An Interview

Peter Drucker once said, “Culture eats strategy for breakfast”. We decided to sit Paul & Sarah down to discuss the importance of culture, how they’ve built the culture at Catalyst, and why it’s so important to develop your employer brand.
The Pros and Cons of Hiring a Marketing Agency

The Pros and Cons of Hiring a Marketing Agency

To agency, or not to agency, that is the question.  A question as old as time. When considering what to do, you have three option. We review those options in our latest blog.
Only 3% of Your Audience are Ready to Buy – What You Should Do

Only 3% of Your Audience are Ready to Buy – What You Should Do

Only 3% of your target audience are ready to buy at any one time. This means that a whopping 97% of your audience just aren’t quite there yet. So, we ignore them and focus on the 3%, right? No!
Tortoise & the Hare – SEO vs PPC – Which is Right for You?

Tortoise & the Hare – SEO vs PPC – Which is Right for You?

Both SEO and PPC focus on getting to the top of SERPs (search engine results pages), but they do it in different ways – the Tortoise and the Hare. 
11 Best B2C Lead Generation Strategies That Work in 2023

11 Best B2C Lead Generation Strategies That Work in 2023

Looking to generate more leads for your B2C business? Check out the 11 best ways to drive more leads to your business and make more sales.
The Ultimate Guide to Building Brand Awareness

The Ultimate Guide to Building Brand Awareness

Brand awareness is a superb way to boost your business growth. Find out how you can do it by reading this blog.
How to Market Your Business in a Recession

How to Market Your Business in a Recession

Worried about the coming recession? Read this blog and learn exactly what you need to do to capitalise on a recession and avoid stagnation.
The Difference Between a Marketing & Lead Generation Agency

The Difference Between a Marketing & Lead Generation Agency

What is the difference between a marketing agency and a lead generation agency? Read more to make an informed decision on what’s right for your business.
Get Ahead & Nail Your Summer Silly Season Marketing

Get Ahead & Nail Your Summer Silly Season Marketing

Get ahead of your competitors this summer. Learn how to plan & prep your marketing to smash your autumn targets in this blog.
Look for These Things in a HubSpot Partner Agency

Look for These Things in a HubSpot Partner Agency

Looking to choose a HubSpot Partner agency, but aren’t sure where to look? This article is designed to help you make the right decision.
We’re HubSpot Impact Award Winners!

We’re HubSpot Impact Award Winners!

We’ve won a HubSpot Impact Award! Learn all about how we did it, and what this means, in this blog.