Blogs & Insights
Stay up to date with digital marketing insights, top tips and much more.
Can You Optimise for ChatGPT? Why AI Search Doesn’t Work Like Traditional SEO
AI search optimisation is everywhere. Here's what influences ChatGPT, Gemini and Perplexity, and why SEO fundamentals are still essential.
The 70/20/10 marketing rule for SME businesses explained
The 70/20/10 rule splits your marketing budget into proven, emerging and experimental activity. Here is how to apply it as a B2B SME.
The 333 Rule in SME Marketing, Explained
The 333 rule focuses marketing on three messages, three audience segments and three channels. Find out how to apply it as a B2B SME.
Is the Marketing Funnel Dead?
The traditional marketing funnel no longer reflects how B2B buyers actually research and decide. Here is what has changed and what to do about it.
Generative Engine Optimisation/AI Search Stats Explained 2026
AI search is changing SEO. Fast. Explore the latest LLM stats and what they mean for your visibility, traffic and strategy in 2026.
AI and Market Research – The Complete Guide (With Examples)
Learn about how AI is reshaping market research & learn what tools you need and how to get started. Revolutionise your market research today.
The Catalyst Mindset: How Our Values Shape the Results We Deliver
At Catalyst, we believe marketing should be driven by strategy, not activity for activity’s sake.
8 Data-Driven Marketing Best Practices – How to Get Your Marketing Right
Unlock the power of data-driven marketing. Learn how data can supercharge campaigns, boost ROI and make your marketing smarter.
When to Consider Partnering with a Specialist Digital Marketing Agency
Thinking of outsourcing your marketing? Discover the 3 key triggers that show it’s time to partner with a digital marketing agency.
Lead Quality vs Quantity – Get Leads that Actually Drive Growth
High quality leads are always better than high quantity leads. You rarely get both. Here’s how you can get leads that actually drive business growth.
McKinsey’s “Attention Equation” – Why Winning Eyeballs Isn’t Enough Anymore
McKinsey’s latest research, The Attention Equation, shines a much-needed light on modern marketing and what needs to change. We’ve broken it down here.