Marketing Automation Enhances Content Marketing Efforts

Marketing Automation can help businesses prioritise leads and generate marketing-qualified leads based on a scoring system.

Inbound Marketing Becoming Increasingly Attractive

Inbound marketing is our specialist subject and allows businesses to accurately measure their return on investment.

Just 36% Of The UK’s Top 100 Brands Have Mobile-Optimised Sites

Only 36% of the top UK brands have mobile websites, we can help you improve your leads with mobile-optimisation.

UK A World Leader In Content Marketing – But Challenges Still Remain

A study released last month shows that the UK is a world leader in content marketing with up to 97% of marketers using content marketing.

Most People Visit Social Media Sites Via Mobile Devices

Most social media users use mobile devices to share updates with their followers.

Mobile Commerce To Grow 62% This Year

A recent survey shows that mobile commerce will increase by 63% in 2014, according to digital coupon marketplace RetailMeNot.

Sharing On Twitter Up 43% In Q1 Whilst Email Use Drops

Content sharing on Twitter rose by 43% in the first quarter of this year while email recorded a decrease of 25%.

Mobile Advertising Expanding At Six Times The Speed Of Desktop

Mobile advertising expanding at six times the speed of desktop

Common Content Marketing mistakes you need to avoid.

Avoid content marketing mistakes. When trying to win new customers, think less about what you want to tell them and more about what they want to know.

Native Advertising Should Be Brand-Relevant, Not Just Platform-Relevant

Native advertising has been defined by market research firm Forrester as sponsored content that aligns with the platform it appears on and enhances the experience of the users, and is relevant to the overall content of the website.

Securing Your Identity With Brand Guidelines

Your brand identity is everything. From the way you answer the phone to large scale campaigns, consistency creates a strong and engaging image.

Quarter Of Britons’ Daily Communication Occurs Online

The latest survey by IPA TouchPoint5 has revealed that around a quarter of our daily communication occurs via emails and on social networks, each of these channels accounting for 12% of our daily communications activity.