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UX - User Experience

We all just want to have a little fun

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More than a destination

The Perfect Balance

Strike the delicate balance between looks and functionality.

A good website should be intuitive and easy to navigate. Get this wrong, and you’ll lose valuable leads.

UX done correctly

What’s the Deal?

Your UX should be based on the consumer journey. By understanding the different stages that your leads will go through, you can create a streamlined experience that seamlessly guides prospective customers through your websites to your action pages.

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UX done correctly

Be Genuinely Useful

Websites aren’t just there to make sales anymore. A good website should offer a reason for the user to be there beyond just buying your products/services. We work to ensure that your website strikes the perfect balance between functionality for you, and usefulness for clients & potential clients.

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UX done correctly

Credibility Is Key

When you walk into a room, you immediately form a first impression. Your website’s no different! Any website that you visit you’ll subconsciously form opinions and decide whether you want to shop there pretty quickly. When building a website, it’s important to ensure it both looks and sounds credible from the offset – you don’t get a second chance at a first impression.

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UX done correctly

Keep It Clean

A cluttered interface is our worst nightmare. You always want leads on your website to be gently moving through your funnel. If your website is a mess of images, .gifs and useless text, then it simply won’t work as effectively.

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Let's dive a bit deeper

Ease of reading

We can't understate just how important it is to balance creativity and SEO. 

Oversaturate your website with keywords and it'll read like a robot's vomited up its lunch of alphabet spaghetti; whereas too much creative freedom will leave your reader journey all over the place. The key to good UX is maintaining SEO best practises while establishing a readable narrative.

Better journey, more leads

It stands to reason that if the user is having a good time on your website, and the journey is clear, then they're more likely to travel through your funnel. 

Less people who drop off means more leads, more leads = more business. Now that's maths we can get behind!

Improve your conversions

A good UX will strategically place calls to action. These need to be in the right places at the right times, otherwise it's going to become incredibly apparent that you're trying to sell something. 

At the end of the day, good user experience improves your bottom line, plain and simple. 

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Website Guide
How to create a website that delivers leads
Case study

98% Increase in Inbound Leads Generated for Premier Labels

Prior to working together Premier Labels had little to no previous marketing experience. Approaching an agency to partner with can be a daunting prospect with a lot of uncertainty. Thankfully, the team at Premier Labels put their trust in Catalyst to partner with them for their long-term growth.

Transforming an out-dated brand, a broken website, and little-to-no marketing presence into a market leading, stand-out name has been a rewarding journey. Read on to find out how we introduced marketing and a new brand to grow the business to record heights.

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Catalyst helped us to develop and implement an ongoing and evolving marketing strategy which is focused on achieving our objectives; this centered around HubSpot utilising its CRM, workflows and our website. One of our KPIs (enquiry rate) has increased 200% since engaging with Catalyst and they provide high quality deliverables.

Todd Davison, Purbeck Insurance Services

Catalyst really know what they're doing and genuinely care about adding and delivering value in equal measure. I also know that my experience with them isn't unique, and this drive to deliver real value is something experienced by everyone they work with.

Dave Rainbow, Results Agency

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