The first step is for our User Experience (U/X) expert to learn about your buyers, the different stages involved in the buying process and subsequently work out the best approach for turning visitors into leads.
This will inform the sitemap and site structure, which has to be designed in such a way that it’s easy for your potential customers to navigate your site and take in key information.
Next, our website designer gets to work on adding some style to the architecture laid out in stage one.
This is the bit that really brings your brand to life, ensuring the site built is a visual representation of your business’ values and goals, resonating well with the customers your serve and prospects you hope to bring on board.
The next step is to make sure it’s crystal clear to anyone who views your site who you are, what you stand for and what you can offer that your competitors can't.
We also tie into this some SEO research to ensure that your website has the best chance of being found in search engines like Google.
This will help to generate more, organic enquiries, which tend to have the highest close rate by far.
As soon as you’re happy with the site’s initial designs, our development team will get to work on building the site.
If the designers are the architects, creating each aspect in concept, our development team are the builders who physically put your new site together.
We can use build your sites in a wide-range of systems, depending on exactly what you need and are more than happy to advise you on which system is right for you.
Once you're happy with the site, we test every aspect, leaving no stone unturned to ensure your new site is as smooth-working as it is good-looking.
Before launching your new site, we can also help to show your staff how to change, edit and add new content to the site, ensuring it’s easy to manage now and well into the future.
If you’d like website-related help and advice, book a free call below.