The Complete Guide to Customer Acquisition Cost
Understanding your customer acquisition cost (CAC) is essential for any successful business looking to optimise their marketing processes and reduce how much they’re spending on acquiring new customers.
In this guide, we’ll run through:
- What your CAC is
- How to calculate your CAC
- What a good CAC looks like
- How to work out your lifetime value to CAC ratio (LTV:CAC)
- How to reduce the amount you’re spending on attracting customers
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