A website that delivers 44% more leads for jewellery specialists.

Our team of website specialists worked closely with the M&Co team, delivering a fresh new look website with ecommerce capabilities.

Who are Mitchel & Co?

Mitchel & Co specialise in designing and crafting high‑quality, handcrafted jewellery, especially diamond engagement rings, wedding bands, eternity rings, and bespoke pieces – made by their in‑house master jewellers.

By creating a new, user-focused website, we were able to dramatically improve metrics across the board.

M&Co wanted a website that stood out from the crowd, and we delivered exactly that.

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more leads

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more social reach

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more targeted keywords on Google

The Challenge

“Our website is completely broken and we can’t even access it”

Mitchel & Co’s existing website was outdated and not working properly.

They also had no in-house marketing resource, meaning that the sales process was currently long and drawn out.

Both of these things were working against them. They wanted to establish themselves as the authoritative jewellery brand. They already had the knowledge, team and amazing products, they just needed a platform to show it off!

Our Solution

We built a new website from the ground up. It was built in Shopify to allow for an ecommerce expansion planned for the future.

Since launch, we’ve managed blog and social media content, a full PPC campaign, social ads and social expansion, helping them launch a brand-new TikTok account which generates ∼3k views a month (in the first 3 months) and is steadily growing.

This omnichannel approach has allowed us to drive significantly more traffic to their new website than previously expected, exceeding estimates by nearly 5 times.

Not only this, but we’ve worked on a wide variety of educational content designed to help shorten the sales process by pre-emptively answering common questions.

Finally, the team at M&Co thought it was time that they were recognised for the amazing work they do day in, day out.

The Result

Lead Generation – A new website delivering measurable growth:

+44% more leads
A user-focused platform built to showcase M&Co’s expertise and products

SEO & Social – Expanded reach and visibility:

500+ more targeted keywords on Google
5x more social reach

Omnichannel Impact – Integrated website, PPC, social and content strategy driving stronger traffic, shortening the sales cycle and positioning M&Co as a leading jewellery brand.