We’ve been busy for a while putting together our brand-new website, and we can’t wait to show it to everyone.
Our agency has gone from strength to strength over the last few years; our team is growing, and our business is maturing. We talk a lot about the importance of your digital presence, so it was time to spruce ours up, too.
Practising what we preach
This is the third time that we’ve reinvented our website, and it probably won’t be the last time that we do, either. While our old website was performing well, we didn’t feel like it represented us as a brand. So, it was time for an overhaul.
The pandemic has taught us a lot. It’s also proved something that we’ve been preaching for a long time – having a strong digital presence is crucial for modern businesses.
Your website is your online shop window, it’s where prospective customers come to browse, and if they don’t like what they see, they’ll simply shop elsewhere. How many times have you peered through a shop window, or clicked on a website, only to quickly decide that this place isn’t for you?
That’s completely normal. As humans, we make our minds up pretty quickly; if a digital presence isn’t resonating with us within the first minute or so, we’re far less likely to spend our hard-earned money with a business.
Thousands of businesses have gone under because their digital marketing processes simply weren’t up to the massive upheaval that Covid-19 brought with it.
As we look ahead to winter, it’s clear the disruption might not be done yet. Many experts are predicting a harsh flu season, and there’s the threat of another lockdown looming over us like a bad smell.
What can be done?
On reflection, we decided that a new website was a step in the right direction to help us continue to grow.
This is true for your business, too. Everyone’s suffering from Covid fatigue at this point, we’re all sick of hearing about it day in, day out, but the fact of the matter is that the repercussions of this virus are here to stay.
Even if there’s not another lockdown, the consumer shift that’s happened over the last year is substantial. More people than ever are relying on the internet to find the products and services that they require. Is your digital sales and marketing strategy up to speed?
Fear not, we’ve put together a comprehensive digital sales and marketing guide to help you run through what you can do to weather the coming storm.
In it we cover how you can mitigate the damage that another lockdown or changing consumer habits could have on your business, and how your organisation can refine their digital footprint in order to bring in more leads than ever before.
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