We’ve all seen a vast amount of informative news articles, blogs and adverts recently, advising us on what we should be doing right now (not whether we are in, out and shaking it all about), but what tools we must be using and why these solutions are perfect for us. That’s all well and good, but it's all getting a bit repetitive, and it can be a bit overwhelming at times. So, to jump on the bandwagon and to mix it up a bit, I thought I would give you my personal opinion in this blog and provide an insight on why HubSpot may be the right choice for you.
We’re a HubSpot partner. We’ve worked with HubSpot since it’s inception and we know it’s one of the best all-in-one software platforms out there, helping businesses to have all of their tools in one place and aid in enabling growth. Yet we’ve seen businesses buy into HubSpot and not get the results out of it that they were expecting. There’s nothing more frustrating than buying a product or service and not getting what you wanted.
Right now, many organisations are going through a digital transformation, buying into new systems to improve their processes and better their overall performance. To make a decision such as this for your organisation, you must be certain you’re choosing the right product. There are 100’s of reasons why HubSpot is fantastic and what it can do, but here are six key reasons as to why I believe it's right for you.
You need your sales and marketing teams aligned
One common factor amongst successful businesses is that their teams are aligned. They’re all communicating the same messaging and values to their customers and prospects. They all understand what’s going on within the business and are clear on the direction it’s going in. Yet, when a team is not aligned, the business appears to be disorganised and will discourage trust.
Your teams should be working towards the same goals. HubSpot’s free CRM tool enables your sales team to access the same information and tools marketers have always used. Rather than your teams using different tools, HubSpot unites both teams' needs in one place, aligning the teams perfectly. After all, did you know most businesses have up to 75 different tools and pieces of software they use? That’s a vast amount of wasted resource and organisation, not to mention the room for error!
Alignment means your team will not only have a better understanding of what each team is working on, but also a greater focus on the business goals. From retention of existing business, generating the right leads and conversions, to increasing revenue.
You want to spend more time on warm leads, but still build a pipeline for the team
One of HubSpot’s strongest areas is its workflows and automation capabilities for each of your sales, marketing and service teams. Workflows are predetermined actions and activities that automatically go to work depending on a set criteria. For example, if someone downloads a guide off of our website they’ll go into one of our workflows whereby they’ll get a confirmation email and content relevant to that guide. Saves me time, saves the team time and ensures there are no human delays in the prospect receiving the content they want.
This is a great time-saver for your marketing team. Rather than manually sending out an email each week to new contacts, you set up a workflow once and therefore free up that time to work on other activities. Better yet, your team can then monitor the workflows performance and continually optimise the content to ensure it becomes a long-serving, valuable and powerful conversion asset.
HubSpot’s automation doesn’t just stop at workflows and marketing. The sales hub allows the sales team to set up automated follow-ups and actions depending on the actions their leads take, these are called ‘sequences and tasks’.
Now if you can ensure your sales team is spending less time sending out cold follow-up emails and scheduling reminders and spending more time speaking with warm leads, then you’ll be closer to hitting your sales target.
You want leads to come straight to you
If you’re an ‘old-school’ salesperson, you may prefer reaching out to cold leads to build relationships and pitch your product or service. Yet, if you can also generate inbound leads that are further down the funnel and closer to the decision making stage, then why wouldn’t you?
HubSpot relies heavily on inbound marketing and the inbound methodology. That doesn’t mean it writes off prospecting and outbound, but it does mean you can invest more of your time talking to leads that are interested in your products or services, rather than wasting time on prospects who aren’t ready to purchase or even interested.
If the idea of your business becoming a front runner and thought leader and successfully attracting customers to your business is appealing, then you should be investing in an inbound technology. And if the idea of your sales team spending more time speaking to warm leads, and less time prospecting appeals to you, then inbound marketing is most definitely for you!
You want to know how effective each marketing channel is, the ROI they generate and want to understand the customer journey
Many businesses find it difficult to prove the ROI of their marketing efforts. Using disjointed tools and software (remember, some have up to 75 different tools!) can lead to a lot of time spent collating data for reports, with no true tracking between all the tools. You may be content with that, it may be working for you. Yet the beauty of HubSpot is that by having all your teams in one platform, you’re able to easily track every touchpoint, every action, and measure the effectiveness of all your activities.
HubSpot gives you and your team the ability to assess and measure:-
- Which marketing activities are driving the most leads
- What's the ROI
- Which marketing channels warrant further investment (and of course, which don't)
- Is the customer journey meeting expectation
- And much, much more...
Inbound marketing relies heavily on inbound methodology, understanding the customer journey is a key part of that. HubSpot helps you see exactly what stages of the buyer’s journey your contacts are in. This can be invaluable to any salesperson, knowing exactly where the lead came from and what they’ve looked at. It’s also beneficial because marketing (hopefully) will know exactly what type of content they need for each stage as well as the perfect timing for sales to reach out - Seamless interaction and timing.
You want a streamlined marketing strategy for your business
When you buy into HubSpot, you’re buying into the inbound methodology. You’re buying into the reality that you’ll need a marketing strategy. If you’re strapped on time or expertise and aren’t ready to create a marketing strategy to grow your business, then it’s time to look for help and that’s where HubSpot partners such as ourselves can step up and help. You’re the expert of your product/service, so work with experts of HubSpot and inbound marketing and maximise your opportunity for growth.
However, should you already have the time and expertise, but just don’t want to work on a strategy, then unfortunately no reputable agency will be able to help you. You have to be ready to work for it. After all, the more you put into HubSpot the more you will get out.
You’re ready to grow your business
The reality is that businesses buying into HubSpot are ready to grow. They’re ready to work for it. If you’re not ready to buy into the methodology of inbound, are not ready to put the work in to learn the new processes to improve your business, then growth will be very hard to come by.
Doing anything that’s worth doing, isn’t easy, it doesn’t mean it’s hard either, it simply requires thought and effort. HubSpot always generates value when used properly, which is its unique selling point. Hence, why HubSpot is one of the fastest growing and successful global businesses in the sales and marketing industry.
You may be happy with how your business is currently operating, if you’re not focused on growth then this tool isn’t for you. However, if you’re not focused on growth because it’s simply not the right time, then I’d suggest checking out the free CRM & CMS HubSpot offer to get yourself familiar with the platform. Then, when you are ready to invest and grow your business you’re already ahead of the game.
Get more from your marketing efforts
If you’re still reading this, I hope you agree with my humble opinion and you are intrigued by the powers and capabilities of HubSpot? If so, and you’re interested in understanding more of what HubSpot has to offer and how it would work for you, then book a call with our team today and they’ll be happy to assist in any way they can. Alternatively, complete our contact form and we’ll send you further information.