Listening to your audience and understanding what they say is the most important thing marketers should do.
A recent strategic move of Pret A Manger is a perfect example of what a simple customer poll can do.
So start listening to your audience now.
“Marketers find it hard to listen, they usually have their minds already made up. That is a mistake because if customers want to be part of you brand, you need to take them seriously.”
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