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Pret uses customer insight to create a new source of revenue

A recent strategic move of Pret A Manger is a perfect example of what a simple customer poll can do.
BY Ollie Roddy - April 21, 2016

Listening to your audience and understanding what they say is the most important thing marketers should do. 

A recent strategic move of Pret A Manger is a perfect example of what a simple customer poll can do. 


So start listening to your audience now. 

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“Marketers find it hard to listen, they usually have their minds already made up. That is a mistake because if customers want to be part of you brand, you need to take them seriously.”

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