How to Allocate Budget for Digital Marketing (UPDATED)
For SMEs, defining marketing budget for 2019 (and beyond) is a tough nut to crack. Here's a simple way to define your marketing budget for next year.
The Minimalist Guide to Google Analytics
Nobody has got time to learn Google Analytics inside out. That would just be sad. You've got better things to do! So here are the 5 things you should understand in Google Analytics as a bare minimum.
3 Guaranteed Ways to Get Sales and Marketing On the same page
For your business to truly grow, you need to get the most out of sales and marketing. And the two departments need to get the most out of each other, too. In this article, we tell you how to achieve just that.
The #1 Reason You’re Not Closing The Deal
When your not closing the deal, fingers start to get pointed and things can start to get pretty ugly. So, who is to blame for not closing the deal? Sales? Sadly, nothing in business is THAT simple...
How to Generate Leads that You Can Actually Close
Lead generation is a hot topic in every business, especially considering how quickly the business world is constantly changing. So how can you generate more high-quality leads for your business? Read more.
Why You Should NEVER Have to Make Another Cold Call
Cold calls aren't dead (don't worry, this isn't one of those blogs). But there is another way. A better way. Click here to learn how.
6 Bulletproof Tips for Seeing a Serious Return on Your Marketing Investment
Measuring ROI in marketing is far easier said than done. Leads often take a long time to warm up and close. Here are 6 tips for making sure you see a return on your investment in marketing and know what that looks like when it happens.
Think you want marketing? You’re wrong. Here’s why.
Marketing campaigns might seem like the wise investment when you want business growth, but there are a few, key things we think you should look at investing in before you spend a penny on marketing and advertising.
The Complete Guide to Unifying Your Sales and Marketing Efforts
Sales need marketing. Marketing need sales. But it's incredibly easy for the two departments to misalign, creating more problems than opportunities. So how can you align your sales and marketing efforts?
When You Should (and Shouldn’t) Outsource Marketing
Outsource marketing? A difficult question for any business to answer. If you outsource marketing, there can be huge benefits, but only if done right. So, when should you outsource marketing? Our article explains.
The 4 Worst Marketing Campaigns of 2018
What might sound like a great idea for a marketing campaign around a meeting table can quickly become the exact opposite when put into practice. Sadly, these businesses found out the hard way...
Catalyst client base up 250% since January
Paul Houston & Sarah Groves took over Catalyst Marketing Agency in Birmingham in January. Since then their Growth Driven Marketing approach has resulted in a 250% in their client base.
