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More engaging experience for brands through Facebook Messenger?

Facebook has released its Messenger Platform (Beta) with bots and Send / Receive API
BY Ollie Roddy - April 13, 2016

Facebook has released its Messenger Platform (Beta) with bots and Send / Receive API, which means we'll soon be receiving reservations, customer service and sponsored messages from our favourite brands through this platform.  

But will this new development enable businesses to provide meaningful added value in their interaction with customers?

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Build deeper interactions with their customers on Messenger in a way that is contextual, convenient, and delightful. 

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