We’re known as the Workshop of the World, the City of a Thousand Trades; Birmingham is an industrial powerhouse coming from humble bicycle beginnings to ground-breaking advanced engineering developments. And despite all the political rouse we’ve encountered in the past couple of months, manufacturing in the second city remains largely unscathed, homing seven volume car manufacturers as well as 17 of the world’s top 20 suppliers for the automotive industry.
So take that and align it with the emerging Industry 4.0 trend, manufacturing and engineering in Birmingham city has unrivalled scope for sustainable growth despite the shaky period.
Your Industry 4.0 Building Blocks
Industrial marketers claim customer acquisition is their main primary goal, with 43% in agreement implying a definitive shift in attitude towards manufacturing budgets. If you don’t move now and devise a growth marketing strategy, the economy will run dry again - and so will your bottom line.
The way in which we see this moving forward for Birmingham manufacturers is through the adoption of both industrial internet of things and a growth marketing strategy. Utilising digital technology to obtain and retain clients is becoming the ‘done’ way of doing things in our online age across many sectors, however us Brummies have the upper hand being in the epicentre of manufacturing.
62,000 people are employed in advanced engineering in the Greater Birmingham region, with 150,000 employed in manufacturing. The large scale on which manufacturing operates is also matched by the relentless entrepreneurial talent we see across the city.
Birmingham produces the second largest amount of startups in the country outside of London, providing ample opportunity for manufacturers to capitalise on streams of new business. But the only way to do this is through business intelligence and effective use of marketing data. The foundations of Industry 4.0 are enabling this to happen, whereby systems and departments are aligned and customers are centric to all operations, including product development.
As your manufacturing processes transform into a digital network, your marketing will need to mirror this, connecting with and communicating with prospects and customers in a more efficient way that leads to trusting and strong partnerships.
To see how a growth strategy can work for your Birmingham manufacturing company, download our Advanced Growth Framework brochure for more insight into the technicalities behind how our average manufacturing clients outperformed the sector by 6.8%.