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Getting Online With Social Media Marketing

Getting Online With Social Media Marketing
BY Doug Fairbrother - January 15, 2014


2013 saw a huge growth in social media advertising with predictions that 2014 will continue this trend as social platforms take over from search engine marketing.

Whether your business is already on social media or just beginning to see the opportunities of this channel, there are people talking about your brand and now is the time to jump in and join the conversation.

 

Why Do You Need To Get Online?

With social media marketing you can expand your business exposure to reach a large, online community that you wouldn’t usually get to speak to, an online networking tool allowing you to build your online presence through referrals. Last year, Twitter reported an average of 232m monthly active users whereas Facebook has 1.19bn. There is an audience out there, ready to hear what you have to say.

 

Benefits of Social Media

Nowadays, most consumers expect to receive instant responses to enquiries, and social media cuts out large production timescales and costs with instantaneous updates. Last year, Twitter averaged 1.3m tweets per hour so it is vital that you keep your clients up to date, providing them with relevant content that will help you stand out from your competitors. Gain expert status through social media by posting relevant, informative content to engage and educate your followers and keep an eye on what your customers, prospects and competitors are talking about at the same time to ensure your content is relevant. Social media is a tool that allows businesses of all sizes to compete for customer satisfaction through online channels, levelling the playing field for many smaller brands and companies to compete with international organisations.

 

Alice Jackson

 

Junior Account Manager