The 20 best marketing tools to use for 2020

As we go into 2020 we figured we'd share the best 20 marketing tools we know of to add to your marketing and business arsenal.

Do it in December

When your eyes are on the New Year and the talk around the conference table is all about your ‘2020 vision’, it’s easy to write-off December. But hold on, because it’s your most important month of the year.

How to Allocate Budget for Digital Marketing (UPDATED)

For SMEs, defining marketing budget for 2019 (and beyond) is a tough nut to crack. Here's a simple way to define your marketing budget for next year.

The 4 Worst Marketing Campaigns of 2018

What might sound like a great idea for a marketing campaign around a meeting table can quickly become the exact opposite when put into practice. Sadly, these businesses found out the hard way...

Catalyst client base up 250% since January

Paul Houston & Sarah Groves took over Catalyst Marketing Agency in Birmingham in January. Since then their Growth Driven Marketing approach has resulted in a 250% in their client base.

What is Effective Marketing and How Can You Achieve it?

What does effective marketing mean? Businesses have asked this for years - but with few answers. Find out what effective marketing really means.

Your Content Has a Gender (Yes, Really). Here’s Why.

It may sound ridiculous to suggest, but any content - no matter which business it's written for or the purpose it's written with - really does have a gender. Read on to learn why.

The Great Marketing Hoax

Marketing has changed a serious amount in recent years. But far too many professionals and even entire agencies look at marketing success the wrong way.

Why You Should Never Follow Your Head OR Your Heart in Decision Making

Often in business, decisions are made using either the head or the heart. But there's a far more effective way to make decisions. Read on to find out what.