Internal digital marketers are often expected to do everything, including:
- Content writing
- Paid search (PPC)
- Search engine optimisation (SEO)
- Graphic design
- Website development
Many businesses treat marketing as a one-person job, but this is simply not the case. While there are many incredibly talented digital marketers around, you’re unlikely to find someone proficient in all the skills that you need to form a complete digital marketing strategy.
Most internal digital marketers are fantastic at planning strategies, and often specialise in one or two areas of digital marketing. You can’t expect them to be experts at everything, it would be like expecting an electrician to change your boiler for you.
Could they have a go? Sure. Would it begin leaking within a week? Probably.
There is a LOT of pressure on internal marketing teams. This can lead to a wide variety of issues.
What happens when marketing managers are under too much pressure
Marketing managers have one of the highest turnover rates of any job function, sitting at 17% (compared to the global average turnover rate of 11%).
Imagine going to work and you’re expected to perform roles you’re not specialised in. You’re going to burn out, work will be of a lower quality and deadlines will be missed. It’s no wonder that marketing managers are leaving their jobs in droves.
The best way to relieve pressure on your teams is to plug skill gaps. The best way to do this is by partnering with a digital marketing agency.
How does partnering with a digital marketing agency help?
You have two options when it comes to your ongoing marketing.
Option 1: Hire a full team of digital marketing specialists
If you have the budget, this is a great option. For your digital marketing to be successful, you’ll need a full suite of marketing specialists to accompany your marketing manager, including:
- An SEO specialist – £35,000
- A PPC expert – £35,000
- A graphic designer – £30,000
- A copywriter – £32,500
- A website developer – £48,000
Together, this marketing team will be able to catapult your business, driving more leads than ever before and ensuring your digital marketing presence is better than ever before.
Option 2: Partner with a digital marketing agency
If hiring an internal team is out of scope, then a digital marketing agency is the answer.
A digital marketing agency will help to expand your internal marketing team’s skillset. Say, for example, your marketing manager is amazing at paid search – they’re a PPC whizz. However, they struggle with writing copy and creating well-designed ads and content.
Your marketing agency can pick up the slack, handling the copy and design elements of the role while your marketing manager focuses on ongoing planning and paid search.
If you have no internal marketing resource, a marketing agency can handle it all at a fraction of the cost of a full team. In our experience, we’ve found that having an internal marketing manager coupled with a team of agency specialists is the perfect mix. Your internal marketing manager understands your business inside and out, meaning that they can coordinate agency resource and ensure your marketing is of the highest quality.
6 Benefits of partnering with a digital marketing agency
1. Get fresh perspectives and help innovate your marketing
Generalist digital marketing agencies work across multiple different industries. This means that they can bring fresh, innovative ideas from one sector to another. They aren’t confined by industry norms and can offer unique strategies that stand out in a crowded market.
If you’re struggling to get your marketing off the ground, or you’re not seeing the results you’d hoped for, then perhaps it’s a fresh perspective that you need!
2. Avoid echo chamber thinking
It’s incredibly easy to create an echo chamber when working internally, especially if you don’t have a full, diverse marketing team.
Partnering with a marketing agency can help rejuvenate your campaigns, avoiding repetitive or stale strategies that fail to differentiate your brand from competitors.
A marketing agency can liaise with your internal marketing team, learning what’s worked in the past and helping to build a new strategy tailored for growth.
3. Enjoy diverse skillsets
As mentioned, a digital marketing agency can provide the skillsets that your internal team may lack.
This is no fault of your internal team. As we have discussed, it’s impossible for a single person to be expert in everything! A diverse skillset will help ensure you have the most comprehensive digital marketing strategy possible.
4. Enjoy a cost-effective marketing solution
While a full-scale internal marketing team is a fantastic investment, it’s not feasible for most growing businesses.
It’s far more cost-effective to hire a digital marketing agency. You get the team of specialists you require at a fraction of the cost (normally for a monthly fee).
5. Access broad market understanding
Agencies with experience across different industries have a wider understanding of market dynamics, consumer behaviour, and broader economic trends. This can be beneficial in crafting strategies that are informed by a variety of influences and not just those from a single industry.
On many occasions, we have found that strategies that work for one industry are fully transferable to others.
6. Scale and grow alongside you
You pay for what you need with a digital marketing partner.
If your business is growing and diversifying, an agency can adapt to different industries and markets and can scale to meet your ongoing needs, meaning you can have more or less of a service as required.
Looking to partner with a digital marketing agency?
Then you’re in the right place!
We are Catalyst, a digital marketing agency who specialise in commercially-focused digital marketing. This means that we create marketing strategies that are designed to meet your commercial growth goals, meaning more sales and more profits.
No flowery BS, no vanity metrics, just solid digital marketing that delivers the results you need and helps grow your brand.
If you’d like to learn more about our marketing strategy process, click here.
If you’d like to learn more about our lead generation services, click here.
As you’ll see, we’re a complete digital marketing agency. We’re highly experienced in integrating with internal marketing teams, providing the resources they require to thrive. Don’t let your marketing manager burn out, support them today and let’s grow your business together.
