Eight out of Ten CEOs Unaware Surveys Create Headlines

One thing often overlooked, especially from a communications perspective, is your intellectual property. I’m not just talking about patented products or design, but that additional information that you own, which only you can talk about, and claim as yours.

Where there’s muck, there’s brass – but there’s also a reputation to manage

There aren’t many industries as essential, or as old, as waste management. From the earliest days of urban civilisation, we’ve needed to deal with what we discard. And while the sector has evolved significantly with modern technologies and regulatory frameworks, it faces ongoing challenges – particularly in managing its corporate reputation.

Why You Don’t Need a PR Expert in Your Industry – You Need One Who Understands Your Customers

“We’re looking for a PR agency that knows our industry inside out.” I’ve heard this more times than I care to count – and I get why it feels like the right approach. After all, if someone knows your world, your jargon, your acronyms, surely they’ll know how to talk about you to the market, right?

Top Five Benefits of Partnering With a Digital PR Agency

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.

Be Prepared – Why Crisis Management Should be Part of Your DNA

A crisis can have a catastrophic impact upon your business, your bottom line, your people and your reputation. It could absolutely ruin you. However, not all’s lost if you are prepared for every and any eventuality, have a crisis management team (CMT) appointed, and have a digital PR agency ready to advise and act on your behalf. 

Why Digital PR Should be the Focus in Building Domain Authority (DA)

Where your website is concerned, all roads lead to Rome - or at least they should do, if your domain authority (DA) is in a good place.

Managing Reputation with Facilities Management as the Corporate Concierge

A facilities manager will wear many hats, but they are not a Jack of all trades, master of none. As the conduit for harmony and security, change management, and often the concierge of many, facilities managers can be the catalyst to maintaining and enhancing corporate reputation.

Exit Planning and the Unquestionable Value of Reputation

If you're preparing to sell your business, the chances are you’ve pretty much done everything right to get to this point. The thing with reputation, is that it can’t be totted up in the bottom right hand corner by accountants, like the rest of your business. But it can mean the difference between a quick exit, or a drawn out one, and drawn out exits tend to come with a reduced fee.

How to Boost Online Presence Through Digital PR

Digital PR is becoming increasingly critical to wider marketing strategy. Having a robust, and visible online presence is no longer optional, it's essential for any business looking to build credibility to effectively reach and interact with their target audiences, and ultimately, to nurture them through the sales funnel.

Examining the difference between traditional PR and digital PR

Traditional or digital, PR is, and always will be, the same thing – the shaping and sharing of information to advise ‘publics’, to raise awareness or reputation, or to influence perceptions and behaviours. It’s so much more than its format, no matter if it ends up on a printed page, or a screen.

Connecting Digital PR, SEO & AI Search Engines

Unlike U2’s Bono, who climbed the highest mountains and ran through the fields, your customers and prospects should be able to find what they’re looking for. Because your marketing agency is cramming your content with key words right? Hundreds of them so Google can’t miss it – how could they miss it?

Why’s Nobody Talking About ROI in PR?

Well, we are - turns out PR really is a smart investment for your business