Research & Planning
Our approach to a tailored
digital marketing strategy
All facts, no fiction
Our approach to marketing strategy
Our unique approach – The Growth Audit – is designed to amplify your business’ marketing strategy.
If you’re given four hours to cut down a tree, you should spend the first three sharpening the axe.
Trying to grow without the proper research is like swinging a dull axe at a tree; it’ll take you an age and won’t produce the right results. We learn all about you, your business and your target market before we ever swing the axe, allowing us to produce high-quality results, every time.
How it works
Our goal is to find the most profitable route to growth, then follow it like a bloodhound.
There’s rarely success without a good plan. Our first stage is an internal look at your business to assess where you are now, and where you want to be.
It’s important to take a forensic look at both your business’ strengths, and areas that need work. Once this is done, we work with you to create a clear set of objectives to drive your successes and work on your weaknesses.
The internal audit also includes two workshops, looking at your target audience and the entire customer journey – both will help inform the strategic approach.
How it works
What are your competitors doing, and how can you do it better?
Following the internal audit, we look outwards. It’s important to see how your business is perceived externally based on your online presence, both by potential customers and others in your sector.
Your business is then benchmarked against your key competitors to highlight potential opportunities and threats; see what they’re doing well, and do it better.
How it works
Your brand is so much more than fancy logos and a cool strapline; it’s your business, crystallised.
Your offering should be articulated to engage with your target audience and stand out from your competitors. A good brand will stick in the minds of those who see it like a catchy song.
Building a brand strategy takes everything we’ve learned from the previous two steps, and applies that to both how you appear and how you’re perceived. You need your design to stand out and your message to resonate with your target audience.
How it works
Lead Generation Strategy
Nobody really wants marketing, they want sales – we’ll keep the leads rolling in.
Now we know what our goals are, we need to put together a strategic blueprint for how you can move forwards to meet your objectives. Our job is to generate targeted and relevant opportunities for you to capitalise on – a warmed up lead is much more valuable than a cold one, after all.
We’ll make detailed, tailored recommendations about what specific channels, campaigns and messaging should be used for your unique circumstances. This can vary depending on sector, target demographic, strategy, etc., that’s why research is so important!
A Growth Audit is more than just a Marketing Strategy
An external perspective with no internal bias
It's easy to have a blinkered view of your true performance. You work in your business day in, day out, so it can be hard to objectively assess your success. We bring a 3rd party perspective, helping you to spot things you might not have, while bringing new ideas to the table. Most importantly, we'll be fully transparent and honest, evaluating everything, warts and all.
A strategy based on facts, not fiction
Our tailored audits ensure that we have a foundation of facts, so that when we swing at the market, we have a higher probability of hitting the right mark. This'll help to reduce wasted marketing spend and will save time in the long run.
A thorough assessment of your business
We produce a sector overview, competitor analysis, persona profiles, positioning overview, data-led strategy, brand refresh (where appropriate), and most importantly, a holistic view of tactics moving forward. Our goal is to equip ourselves for success right from the start.
Not just a marketing strategy
We'll also assess your sales and service process. After all, if your business can't handle more customers, then future deals will be turned away, and if the sales process isn't right, then you'll struggle to convert, no matter the quality of leads generated. Our assessment is of your business as a whole, designed to make sure you're completely ready to handle the leads we generate.
Purbeck Insurance saw an increase of 150% in applications
Purbeck Insurance are personal guarantee experts who approached Catalyst to take their brand to the next level. Purbeck’s brand wasn’t working for them and they were struggling to attract the right kinds of leads.
Catalyst helped to evolve the brand to embody their personality, stand out from the competition and more importantly, generate leads. Find the results delivered, how we did it and more details here.
One of our KPIs (enquiry rate) has increased 200% since engaging with Catalyst and they provide high quality deliverables. Catalyst is an agile organisation that is not afraid to challenge the status quo of our business and our operations. Would highly recommend.