1,400% increase in
website enquiries
Opening the gates to growth for access management experts.
increase in website enquiries
increase in quotable opportunities
increase in social engagement
Parking Facilities are the UK’s leaders in British-made sliding gates, bifolding gates, swing gates, turnstiles and barriers. They are the gold standard in the industry due to their robust designs, full customisability and plug-and-play nature.
While the team were delivering the best access management products in the business, their website and marketing processes were stifling their growth. They knew their website was holding them back, which is why they approached Catalyst.
The problem
“Our website wasn’t driving leads and we had practically no inbound marketing.”
Parking Facilities’ previous website drove almost zero traffic. They understood that, if they wanted to grow, they needed to reinvent their digital presence.
Their branding was inconsistent across their comms and their positioning did not match the incredible products they manufacture.
There was a fair amount of work to do, which is why we started with a deep dive into the market – our Growth Audit.
Tools used to leverage results
Website
HubSpot
Our Solution
A digital marketing overhaul.
First things first, we needed to understand Parking Facilities’ business, their processes, their marketing to date and what their goals were.
That’s where the Growth Audit comes in – our team of digital marketing experts started by visiting the Parking Facilities factory. We were introduced to their passionate team and broad range of products (they are the only provider to manufacture every product in the UK!).
The Growth Audit highlighted the need for a new website, brand and a full go-to-market strategy. With the data gathered and the team prepared, we got to work.
We started with a rebrand, updating everything from business cards to brochures, technical sheets, their reception, customer packs and more.
From there, our designers, developers, strategists and content writers got to work on building a new, SEO-optimised website to help drive traffic and boost enquiries for Parking Facilities.
Alongside the new website, we put together a complete digital marketing strategy, consisting of social, content, paid search, event support and more.
While we’re still very early on in the process, we’ve already started to see the fruits of our labour, with the new website starting to generate leads just two weeks after its launch!
See the new Parking Facilities website for yourself
We have raised the bar-rier with Parking Facilities’ new website! Have a little look around their sleek new website with those new bells and whistles.
