Facebook Ads Agency

Drive enquiries, get more sales – advertising on Facebook

If you need a steady flow of enquiries, Facebook Ads are one of the most reliable ways to get them.

On Facebook, people aren’t actively looking to buy, but that doesn’t mean they’re not receptive to ads. Facebook puts your business in front of them while they’re already engaged, giving you the chance to introduce your offering, build familiarity and bring them back when they’re ready to act.

As a Facebook ads agency, we focus on turning that visibility into enquiries, sales and measurable return, not just clicks or impressions.

Build your Facebook ad strategy

What are Facebook ads?

Facebook Ads are paid adverts that appear across Facebook’s platform, including feeds, Stories, video placements and Messenger. They’re part of the Meta ecosystem.

Rather than targeting keywords, you’re targeting people. That includes their interests, demographics, behaviour and how they’ve interacted with your business previously.

This allows you to reach potential customers early, build familiarity over time and bring them back when they’re ready to act. For businesses where decisions aren’t made instantly, that visibility is what drives results.

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On average our Facebook Ads service delivers a:

30% reduction in CPC

16% above average click through rate

40% above average conversion rate

What are the different types of Facebook ads?

Different formats allow you to present your offering in the way that’s most likely to convert, depending on how quickly someone needs to understand what you do.

Best when your message is clear and doesn’t need explanation.

A strong visual and a direct call to action can drive consistent enquiries, especially for simple offers or services. They’re also one of the quickest ways to test messaging and identify what resonates.

Useful when you need to explain, demonstrate or build trust.

Video gives you more space to show how your offering works, highlight key benefits or position your business more clearly. People also engage significantly more with video content, meaning enquiries are far more likely to convert. 

Ideal when one message isn’t enough.

Carousel ads allow you to show multiple images or points within a single ad. This helps you explain your offering properly, highlight different benefits or guide users through a process before they click.

Designed to remove friction from the enquiry process.

Users can submit their details directly within Facebook, without needing to visit your website. This tends to increase conversion rates, particularly for mobile users or lower-intent traffic.

Who should use Facebook Ads?

Facebook Ads work best for businesses that need to generate demand and stay visible over time, rather than relying purely on search traffic.

They’re particularly effective for:

  • B2C businesses looking to drive enquiries or sales 
  • Service-based businesses where decisions take time 
  • Businesses that rely on a steady flow of leads 
  • Companies looking to build awareness and trust before conversion 

If your customers don’t convert immediately and need multiple interactions before making a decision, Facebook is often a strong fit.

Is Facebook right for you?

What are the benefits of advertising on Facebook?

Start your Facebook Ads

Facebook Ads allow you to generate enquiries on an ongoing basis, rather than relying on fluctuating search demand. Once campaigns are performing, they can deliver a steady flow of leads that you can scale over time.

Most people aren’t actively looking when they first come across your business. Facebook puts you in front of them earlier, helping you shape their decision before they begin comparing options.

Decisions rarely happen after one interaction. Facebook keeps your brand in front of potential customers across multiple touchpoints, increasing the chances they come back and enquire.

You can focus your ads on specific groups based on interests, behaviour and previous interactions. This helps improve lead quality and reduces wasted spend on people who aren’t a good fit.

Formats like lead ads make it easy for users to get in touch without leaving the platform, which can increase conversion rates and reduce drop-off.

Once you know what’s working, you can increase budgets in a controlled way to generate more leads or sales, without needing to rebuild your campaigns.Why work with a Facebook ads agency?

Why work with a Facebook ads agency?

Running Facebook Ads isn’t just a case of setting a budget and pressing go.

Without the right targeting, creative and ongoing optimisation, most campaigns generate clicks but very few enquiries. Budget gets spent, but results don’t follow.

Working with a Facebook ads agency gives you the structure and direction needed to turn Facebook into a reliable source of leads and sales. We’ve managed campaigns across a wide range of industries, which allows us to focus on what drives results in the form of qualified leads.

Campaigns are built around your audience, your goals and what a lead or sale is worth to your business, not guesswork.

Ads are designed to stop people scrolling, communicate your offering quickly and give them a reason to click or enquire.

Targeting, placements and budgets are set up to focus spend on the audiences most likely to convert, reducing wasted clicks.

Campaigns are reviewed regularly, with adjustments made to improve performance, cut underperforming areas and scale what works.

You see how many leads or sales you’re generating, what they cost and how performance is changing over time, so you can make informed decisions.

Our Facebook Ads management service

We start by understanding who you need to reach and what will get them to engage.

That means looking at your audience, your current performance and what a lead or sale is worth to your business. From there, we shape a plan focused on putting your ads in front of the right people and moving them towards enquiry or purchase.

Get expert Facebook Ads advice

Strategy
Ad creation
Campaign setup
Optimisation
Reporting

Strategy

We start by understanding who you need to reach and what will get them to engage.

That means looking at your audience, your current performance and what a lead or sale is worth to your business. From there, we shape a plan focused on putting your ads in front of the right people and moving them towards enquiry or purchase.

Our PPC clients range across sectors, both B2B & B2C

Want to generate more enquiries with Facebook Ads?

The first step is a no-obligation chat with one of our Facebook Ads specialists. Here, we’ll get to know what’s worked in the past, what could be improved, and what your Facebook Ads goals are, culminating in a strategy that’s poised for growth.

Fill out the form and a member of our Facebook Ads team will be in touch.

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

Facebook Ads are flexible, which means you control how much you spend.

Costs vary depending on your audience, competition and industry, but most businesses focus on cost per lead or sale rather than overall budget. A well-managed Facebook ads campaign should generate enquiries at a cost that allows you to scale, not just spend.

Facebook Ads work by showing your adverts to people based on who they are and how they behave.

Instead of targeting keywords, you target audiences using interests, demographics and previous interactions. Your ads then appear while users are browsing, and performance depends on how relevant your targeting and messaging are.

Facebook Ads are created through Meta Ads Manager.

You define your audience, choose your ad format, set your budget and launch campaigns. From there, performance improves through testing, optimisation and refining both targeting and creative over time.

Yes, particularly if you need a consistent flow of enquiries.

Facebook Ads allow smaller businesses to reach targeted audiences without large budgets. When campaigns are structured properly, they can generate leads and sales at a cost that makes them commercially viable.

There’s no fixed benchmark, as it varies by industry, audience and offering.

What matters is whether the cost per lead allows you to generate profit. For higher-value services, a higher cost per lead can still deliver a strong return if those leads convert into revenue.

Most underperforming Facebook ads come down to three areas.

Targeting may be too broad or irrelevant, meaning your ads are shown to the wrong people. Creative may not be strong enough to stop users from scrolling. Or campaigns aren’t being optimised once they go live.

When these are aligned, performance tends to improve quickly.

Facebook Ads can start generating traffic and enquiries within days.

However, performance usually improves over the first few weeks as data builds and campaigns are refined. Ongoing optimisation is what turns early results into consistent lead generation.

The main difference is intent.

Google Ads target people actively searching for something, while Facebook Ads reach people based on who they are and what they’re interested in. Facebook is often used to generate demand and build awareness, while Google captures existing demand.

Yes, although they’re typically used differently than in B2C.

For B2B, Facebook Ads are often used to build awareness, stay visible and bring potential customers back over time. This supports longer sales cycles and helps improve conversion rates across other channels.

A Facebook ads agency manages your campaigns from strategy through to optimisation.

This includes targeting the right audiences, creating effective ads, managing budgets and improving performance over time. The goal is to turn your ad spend into consistent leads or sales, rather than just traffic.