LinkedIn Ads Agency

The place to be for B2B

LinkedIn is where your decision makers live. This is where high-value B2B leads come from.

Most platforms rely on interests or behaviour. LinkedIn allows you to target based on job role, company, seniority and industry.

That means you’re not just reaching more people; you’re reaching the right people.

For B2B businesses, that often leads to fewer leads, but far higher quality ones.

As a LinkedIn ads agency, we focus on generating leads that are more likely to convert into revenue, not just filling your pipeline with volume.

Build your LinkedIn Ad strategy

On average our LinkedIn Ads service delivers a:

30% reduction in CPC

16% above average click through rate

40% above average conversion rate

What are LinkedIn ads?

LinkedIn Ads are designed to reach people in a professional context, while they’re thinking about work, growth and business decisions.

Instead of interrupting downtime, you’re appearing in a space where users are already in a commercial mindset. That changes how your message lands.

Campaigns run through LinkedIn’s ad platform and are built around professional data, not just behaviour. That’s what allows you to be far more selective about who sees your ads.

Speak to our LinkedIn Ads experts

What are the different types of LinkedIn ads?

Not every format needs to be used, but choosing the right ones can make a significant difference to performance.

Create standout LinkedIn Ads

The most reliable way to generate consistent leads.

These sit directly in the LinkedIn feed, so they’re seen while users are already engaging with content. That makes them ideal for getting your offering in front of the right people without feeling intrusive.

They work particularly well for building awareness, driving traffic and generating enquiries at scale, especially when you need to stay visible over time.

Best for direct, high-intent engagement.

These land straight in a user’s inbox, which gives you a more focused opportunity to get their attention. When the message is relevant, this can lead to stronger responses and more qualified leads.

They’re particularly effective for events, outreach and targeted campaigns where you want a more deliberate interaction.

Designed to build trust and explain your value properly. User engagement with video is significantly higher than with text ads. 

If your offering isn’t instantly understood, video gives you the space to show how it works, highlight key benefits and remove uncertainty.

This tends to lead to better-informed enquiries and stronger conversion rates, especially for higher-value or more considered services.

Useful for staying visible without increasing spend significantly.

These sit alongside content and keep your brand in front of your audience while they browse. They won’t usually drive large volumes of leads on their own, but they support other campaigns by reinforcing awareness.

That repeated visibility can make a noticeable difference when someone is ready to engage later.

Who should use LinkedIn Ads?

LinkedIn is a platform that’s custom-built for B2B sales.

It’s particularly suited to businesses that:

  • Target specific roles, departments or companies 
  • Offer higher-value services or longer-term contracts 
  • Need to influence decision-makers rather than general audiences 

If your goal is quick, low-cost conversions, LinkedIn probably isn’t the right fit.

If your goal is to win better clients and build a stronger pipeline, it usually is.

Is LinkedIn right for you?

What are the benefits of advertising on LinkedIn?

Set up better LinkedIn Ads

LinkedIn allows you to target by job title, seniority and company, so your ads are seen by the people who influence or control budgets, not just a general audience.

You may see fewer enquiries compared to other platforms, but they tend to be more relevant and more likely to convert into real opportunities.

Users are already thinking about work, growth and business challenges. That makes them more receptive to commercial messaging than on other platforms.

Because targeting is more precise, you spend less time dealing with enquiries that were never a good fit in the first place.

For higher-value services, decisions take time. LinkedIn keeps your business visible throughout that process, helping you stay front of mind until the timing is right.

Instead of relying purely on inbound demand, you can proactively reach the companies and roles you want to work with, giving you more control over lead flow.

Why work with a LinkedIn ads agency?

LinkedIn Ads aren’t forgiving.

Costs are higher, which means mistakes show up quickly. Poor targeting, weak messaging or unclear structure can burn through budget without producing meaningful results.

Working with a LinkedIn ads agency helps you avoid that.

  • Campaigns are built for an audience that will buy from you, not waste time 
  • Messaging is shaped for a professional audience, not generic ads 
  • Spend is focused on relevance, not reach 
  • Performance is refined over time to improve lead quality 
  • You get visibility over what your investment is producing 

The difference isn’t just better campaigns. It’s better outcomes from the same spend.

Talk to our LinkedIn Ads agency

LinkedIn is rarely about volume. An agency ensures the leads you generate are aligned with your offering and worth your time to pursue.

Campaigns are built around how your buyers make decisions, helping you attract leads that are further along and easier to convert.

As LinkedIn has a higher cost-per-click, every click matters. An agency ensures your budget is used efficiently so you’re not overpaying for poor-fit traffic.

It’s not just about clicks or form fills. Campaigns are adjusted based on which leads turn into real conversations and revenue.

You can see what your leads are costing, how they’re performing and whether LinkedIn is contributing to your pipeline in a meaningful way.

LinkedIn requires constant attention to targeting, messaging and performance. An agency handles this, so your campaigns keep improving without taking up your time.

Our LinkedIn ads management service

Strategy

We start by narrowing the focus.

Who do you want to speak to? Which companies matter? What does a valuable lead look like?

From there, we build a plan that targets those people directly, rather than trying to appeal to a broad audience.

Our PPC clients range across sectors, both B2B & B2C

Want to generate higher-quality B2B leads with LinkedIn Ads?

The first step is a no-obligation chat with one of our LinkedIn Ads specialists. Here, we’ll get to know what’s worked in the past, what could be improved, and what your LinkedIn Ads goals are, culminating in a strategy that’s poised for growth.

Fill out the form and a member of our LinkedIn Ads team will be in touch.

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

LinkedIn Ads are typically more expensive than other platforms.

Cost per click and cost per lead are higher because you’re targeting a more defined, professional audience. For many B2B businesses, that cost is justified by lead quality. One good lead can be worth far more than multiple low-quality enquiries from other channels.

LinkedIn Ads target users based on professional data such as job role, company, seniority and industry.

Your ads appear while users are browsing LinkedIn, and performance depends on how relevant your targeting and messaging are. The more aligned your campaigns are with your ideal customer, the stronger the results.

They can be, but it depends on your business.

If you’re selling high-value services, targeting specific roles or working within a longer sales cycle, LinkedIn Ads can deliver a strong ROI. If you’re looking for quick, low-cost leads, other platforms may be a better fit.

It’s about expanding reach without losing relevance.

This can include widening job titles, testing additional industries or targeting similar companies. The key is to grow your audience while still focusing on people who are likely to convert, not just increasing numbers for the sake of it.

Click-through rates on LinkedIn are usually lower than on platforms like Facebook or Google.

That’s normal due to the professional context. A “good” CTR varies by industry, but performance should always be judged alongside lead quality and conversion rate, not clicks alone.

No. LinkedIn Ads are managed through LinkedIn Campaign Manager and require a company page.

This ensures ads are tied to a business and allows you to track performance, manage budgets and run campaigns properly.

You’re paying for precision.

LinkedIn allows you to target specific roles, industries and companies, which means you’re reaching a more valuable audience. The higher cost reflects the increased likelihood of generating relevant, high-quality leads.

They can, but only if the numbers make sense.

If your service has a higher value and you’re targeting specific decision-makers, LinkedIn can work well even with smaller budgets. If your margins are tight or your offering is low-cost, it may be harder to make it viable.

You can start generating traffic and leads within days.

However, stronger results usually come over time as campaigns are refined, messaging improves, and data builds. LinkedIn is often part of a longer-term strategy rather than a quick win.

LinkedIn works best for B2B businesses.

It’s particularly effective for companies targeting decision-makers, offering high-value services or operating within longer sales cycles where multiple touchpoints are needed before conversion.

A LinkedIn ads agency manages your campaigns from planning through to optimisation.

This includes defining your audience, creating ads, managing budgets and improving performance over time. The focus is on generating leads that are relevant, qualified and more likely to convert into revenue.