Generative Engine Optimisation Agency & AI Search Engine Specialists

Strategic visibility across generative and AI-powered search platforms. 

Search is changing faster than most businesses realise

What is generative engine optimisation?

Generative engine optimisation (GEO) is the practice of optimising your website’s content to ensure it’s both visible in and cited by AI search engines.

AI-powered search engines (such as ChatGPT, Gemini, Perplexity and Claude) and generative results are reshaping how information is discovered, interpreted and surfaced.

Traditional rankings alone are no longer enough.

Brands now need to optimise for AI summaries, conversational queries and zero-click environments where visibility depends on structure, authority and context.

Our GEO and AI search specialists ensure your content is positioned to be interpreted, trusted and surfaced across evolving search ecosystems, protecting your traffic and turning AI-driven visibility into commercial opportunity.

Our generative engine optimisation agency

Our Search team are highly experienced in producing content that works for both AI and for people.

 

AI search engines aren’t going anywhere. If you fail to adapt, you’ll fall behind your competitors.

 

By working with our specialists, you guarantee that your business remains relevant and competitive, prioritising maximum visibility and citations within AI-powered search engines.

We’ll modify your content, identify high-priority keywords, create new content that’s AI optimised and perform conversion rate optimisation to ensure that when a user lands on your website, they’re far more likely to convert.

To learn more about the benefits of GEO, click the link below.

 

Why do you need GEO?

How we help leverage GEO & AI search

Our experts are here to implement unique GEO plans that are designed specifically to future-proof your long-term SEO efforts.

 

With Google’s Gemini and Bing’s use of ChatGPT, you need to ensure that all of your content is fully optimised for AI search engines. 

There are certain best practices for writing content for AI, including:

  • Using short, snappy sentences
  • Keeping your language basic and easily understood
  • Using first-party data wherever possible
  • Creating AI summaries at the top of your pages

All websites should expect a decrease in traffic due to AI search engines. We’re here to mitigate these losses.

High search volume keywords are not necessarily the highest priority keywords anymore. 

Keyword intent and conversion likelihood are far more important than volume, as many searches are now resulting in “zero-clicks”, which is where the AI summary answers a question and the user moves on. 

We’ll ensure that your content and webpages are targeting keywords that are designed to attract traffic that’s ready to convert, optimising your SEO strategy to suit.

With click-through rates going down across the board thanks to AI search engines, it’s absolutely essential that you focus your marketing efforts on conversion rate optimisation. 

This is the process of editing the content on your landing pages and website to guarantee that you’re saying the right things at the right time of the buyer journey.

We’ll get to the core of what your target audience want, boosting the likelihood that they’ll fill in a form or get in touch with you, becoming a warm lead for your sales team to convert. 

Digital PR is more important now than it ever has been.

AI search engines prioritise reputable websites. Digital PR helps you to build your website’s reputation by ensuring that you have strong backlinks from reputable publications. 

This is because AI search engines are trained by LLMs (large language models), which are designed specifically to use machine learning to perform natural language processing tasks. 

To learn more about PR’s strong relationship with GEO, click the link below:

Digital PR’s relationship with SEO

What’s the difference between GEO & AEO?

AEO and GEO get lumped together because they both sit in the same realm, but they’re solving different problems.

 

AEO (Answer Engine Optimisation) is about making your content the answer.

 

Think featured snippets, People Also Ask and voice results: concise, structured responses that can be lifted straight into a results page.

To boost your AEO, you often want to focus on answering questions, writing FAQs, using lists, targeting snippet keywords, etc.

 

GEO (Generative Engine Optimisation) is about making your content the source.

 

You are optimising so AI systems can trust, cite and summarise your content inside tools like Google’s AI Overviews and conversational platforms like ChatGPT.

To optimise for GEO, you want to write longer, more in-depth content. Become a trusted voice in your industry and provide plenty of context to your answers.

 

Learn more about AEO

Ready to revolutionise your digital search strategy?

Get in touch with our team of search specialists at Catalyst SEO & PPC. The first step is having a no-obligation chat about your search goals and how we can help. We’ll never recommend anything if we cannot justify your investment.

Your queries answered by a GEO Agency

FAQs

See the most frequently asked questions about GEO here.

Find your answer and speak to us today >

Your queries answered by a GEO Agency

FAQs

See the most frequently asked questions about GEO here.

Find your answer and speak to us today >

Generative Engine Optimisation (GEO) is the process of optimising content for AI-powered search engines like Google’s Search Generative Experience (SGE) and ChatGPT-style assistants. Instead of focusing solely on traditional SEO tactics, GEO ensures your brand appears in AI-generated answers and conversational search results.

AI-driven search engines generate direct, conversational responses rather than displaying a list of links. This means businesses need to optimise their content to be referenced in AI-generated summaries, which requires structuring information for clarity, authority, and relevance.

At Catalyst, we help businesses stay ahead of AI-driven search by:

  • Crafting high-quality, authoritative content that AI search engines trust.
  • Structuring content to improve its chances of being cited in AI-generated answers.
  • Implementing schema markup and structured data to improve visibility.
  • Analysing AI search trends and adjusting strategies to maximise reach.

To optimise for generative AI search, you need to:

  • Create in-depth, well-researched content that directly answers key questions.
  • Use structured data to help AI models understand and reference your content.
  • Build topical authority by consistently publishing expert insights.
  • Ensure a strong brand presence across multiple platforms, as AI search engines pull from a variety of sources.

Yes, but it’s evolving. While traditional SEO elements like keywords and backlinks still matter, AI search engines prioritise clear, contextual and authoritative content. GEO ensures that your brand remains visible as search behaviour shifts towards AI-driven queries.

A GEO agency’s primary role is to support your business in building credibility and authority in AI search engines and LLMs (ChatGPT, Gemini, Perplexity, Claude, etc.). This authority means that, when asked, AI search engines are more likely to cite your business as a trustworthy source of information.

And because more and more people are using AI instead of traditional search engines, it is essential that your business shows up in these models.

To become more visible in AI search engines, you need to ensure your content is well structured, clear and articulate. You need external trust sources (being cited in an article by a trustworthy publication, for example) and a carefully considered GEO plan. A GEO agency manages this for you, planning, researching and creating content that will get you seen, both by people and AI platforms.