Organic traffic up by 822%
High quality bespoke labels and a marketing strategy to match
Who are Premier Labels?
Premier Labels is a leading UK label company based in Peasmarsh, Guildford, specialising in custom label printing for a wide range of products and industries.
A full marketing overhaul was needed, redesigning their brand to suit their stellar reputation and high standards of service.
Our thorough growth audit turned up a variety of improvements that could be made; we presented a comprehensive plan to position Premier Labels at the forefront of their industry.
increase in overall traffic
increase in website conversions
PPC conversion rate
increased in traffic from social
The Challenge
“We had stopped actively marketing ourselves outside of the odd trade show and slipped behind the competition”
In order to build on their previous successes, Premier Labels wanted to update their branding, improve their website’s user experience and generate more leads. Without a dedicated marketing team, this was proving difficult. That’s why they decided to partner with Catalyst.
Our Solution
We performed a growth audit focused on persona research, their branding & proposition, the dated website and lead generation strategies.
By working closely with the team at Premier Labels, we were able to update their brand, bringing new eyes to their superb service and ensuring that they remained a key player in the bespoke labels industry. Their success with little marketing speaks volumes about their expertise; we’re looking to maintain momentum by continuing to optimise their website for both SEO and conversions.
The Result
Website & SEO – Stronger positioning drove exceptional traffic growth:
- +747% increase in overall traffic
- +98% increase in website conversions
- A revitalised digital presence aligned with their reputation and service quality
Social – Strategic activity unlocked new audience reach:
- +822% increase in traffic from social
- Expanded visibility beyond trade shows and traditional channels
PPC – Paid campaigns delivering efficient lead generation:
- 26% PPC conversion rate
A fully overhauled marketing strategy now generating consistent traffic, stronger engagement and measurable inbound growth.
Before & after
Slide to see the before & after
Tools used to leverage results
Websites
HubSpot
Catalyst have helped us rejuvenate our brand with a new look and feel and rolled out a new website. We are now working on a number of different strategies where we anticipate seeing a great return for us in the near future. I'm looking forward to the continued success of our partnership. ”
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