Inbound Marketing: The New Wrap Accounts?

Marketing Automation Drives 28% Of ROI

It could be argued that, in theory, the study of history is rather futile. Why are so many dedicated to the study of past events, especially in today’s business culture where there is vast emphasis  on moving forward and looking to the future?

The answer is simple: there are invaluable lessons to be learned from past endeavours – history often repeats itself.

In the late 1990’s when wrap accounts were first introduced to the UK, they were far removed from their current position in Financial Services. As time has passed however, their popularity has grown, the advantages of such a financial planning tool becoming more and more apparent.

In financial services, the effects of failure to adopt new technology and methods are exacerbated by the speed at which the industry moves. If history has taught us anything, it is to be flexible and agile in reaction to a rapidly changing landscape – embrace and celebrate change – as far as technology is concerned it nearly always delivers improvements and new opportunities.

Inbound Marketing

Inbound Marketing is an example of such an emerging technology with many similarities to Wrap Platforms. Like Wraps, Inbound marketing combines different individual marketing elements on is a single integrated platform. Many advisers already use email, blogging, newsletters, videos, SEO, and social media. An inbound marketing platform combines all of these technologies and brings even more to the table, including conversion paths, progressive profiling and closed loop reporting.

Here at Catalyst, we are experts in both Financial Services and Inbound Marketing; through our expert advisors we can harness the power of Inbound Marketing on your behalf.

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