Transforming Marketing into Momentum for Financial Specialists

Jones & Co wanted to grow sustainably, not waste cash on unsuitable leads. They had the ambition; they had the financial know-how; they just needed a smarter way to scale.

Who are Jones & Co?

J&C provide business finance to their loyal clients. Headed up by Rory Crisp-Jones, they act as both financial advisors and brokers, taking a great deal of care in the service they provide.

Built on a long heritage of business finance, their goal is to cut out the over-complicated processes that plague the sector, injecting the human aspect back into business loans.

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growth in organic sessions

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increase in lead conversion rate

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organic social growth YoY

Catalyst Marketing Agency timeline 2012

The Challenge

“We wanted to grow faster but didn’t want to lose control. This meant driving more leads, but not just for the sake of numbers. We wanted to attract businesses we could work with for years to come.”

Jones & Co had built their reputation the right way: organically, through hard work and solid service. But when it came time to push on, they knew they’d hit a ceiling.

To support Rory’s growth plans, they needed a scalable, sustainable marketing engine that would:

  • Modernise their brand and proposition
  • Get the right CRM in place to make it all work
  • Build a stronger, more consistent pipeline
  • Bring in more high-quality inbound leads
  • Nurture and warm up prospects before passing them to the sales team

They weren’t just looking for a marketing agency. They were looking for a growth partner; much in the same way that they become a financial partner for their clients, they wanted an agency that could think strategically and could be confident in pushing back when necessary.

This is why they chose Catalyst.

Catalyst Marketing Agency timeline 2012

Our Solution

Phase 1: Get the basics right

  • Brand overhaul: We refined their visual and verbal identities to ensure they were right for the market
  • New website: Modern, clean and conversion-focused, their new website was built specifically to support long-term growth
  • Updated proposition: We created a complete business proposition, informing all ongoing communications and content
  • Full Growth Audit: This is where we identified gaps, priorities, and opportunities to seize

 

Phase 2: Build the engine

Once the brand was live, we kicked off retained work focused on smart, sustainable lead generation.

This included:

  • SEO (which had never been touched before)
  • Content creation to support search, social and lead nurturing
  • Organic social, with a focus on people-first content and credibility
  • Warm and nurturing workflows to replace underperforming PPC
  • HubSpot onboarding and ongoing CRM support
Catalyst Marketing Agency timeline 2012

The Result

We took a business that had never generated a lead through its website and turned it into a sustainable marketing resource.

And we’re not done yet.

With nurturing and warm campaigns now in motion, HubSpot humming along, and a bank of reworked emails ready to go, Jones & Co are in a strong position to keep pushing forward.

Tools used to leverage results

SEO Agency SEO PPC search agency PPC Conversion rate optimisation CRO Conversion Rate Optimisation Content marketing agency Content Social media marketing agency Organic Social HubSpot Diamond Agency Partner lead generation agency HubSpot Support Email marketing agency Email Campaigns
“ Catalyst didn’t just help us rebrand, they helped us think bigger. We went from having zero digital presence to generating regular inbound leads through a website that really works. The team get our industry, they’re commercially focused, and they’ve pushed us in the right ways. It’s been a genuine partnership, and it’s delivering. ”
Jones & Co. - Rory Jones, Managing Director

All of our strategies are backed by data and research, never guesswork.

Want to join our growing list of successful clients?

Get in touch and take the next step on your growth journey.