PPC Strategy & Audit Services

A PPC audit is a detailed review of your advertising account to understand how your campaigns are performing and where improvements can be made.

It looks beyond surface metrics and focuses on how your account is structured, how your budget is being used and whether your campaigns are aligned with your business goals. The aim is to uncover wasted spend, missed opportunities and areas where performance can be improved.

A proper PPC audit covers the full journey from click to conversion.

This typically includes account structure, targeting, keywords, search terms, ad copy, landing pages, tracking setup and budget allocation. It also looks at how different campaigns and platforms are working together, not just individual performance in isolation.

The outcome should be a clear set of actions, not just observations.

Costs vary depending on the size of your account and how many platforms are involved.

What matters is the value it uncovers. A good PPC audit should identify inefficiencies and opportunities that, once addressed, more than justify the cost of the review.

Most PPC audits take anywhere from a few days to a couple of weeks.

Smaller accounts can be reviewed quickly, while larger or multi-platform setups take longer due to the level of detail involved. The focus is on accuracy and insight, not speed.

Yes, especially if results have plateaued or you’re unsure where your budget is going.

Even well-managed campaigns can develop inefficiencies over time. A PPC audit helps identify issues that aren’t always obvious and ensures your spend is still being used effectively.

For most businesses, a full audit every 6 to 12 months is a good benchmark.

However, if you’ve recently scaled spend, launched new campaigns or seen a drop in performance, it can be worth reviewing things sooner.

A PPC strategy is a structured plan for how your campaigns will generate leads or sales.

It defines which platforms to use, how campaigns are structured, how budgets are allocated and how performance will be improved over time. It connects your advertising activity directly to your commercial goals.

A PPC audit looks at what’s currently happening in your account.

A PPC strategy defines what should happen next. The audit identifies problems and opportunities, while the strategy turns those insights into a clear plan for improving results.

A PPC audit improves performance by identifying where budget is being wasted and where results can be improved.

This could be through better targeting, stronger ad messaging, improved campaign structure or more accurate tracking. Once those issues are addressed, campaigns tend to become more efficient and generate better results from the same spend.

Yes.

Ecommerce PPC audits focus on areas such as product feed quality, campaign segmentation, return on ad spend and how effectively products are being promoted. The goal is to improve revenue and profitability, not just traffic.

Yes.

B2B PPC audits focus more on lead quality, targeting accuracy and how campaigns support longer sales cycles. This includes reviewing messaging, audience selection and how leads are generated and tracked.

After the audit, you’ll have a clear understanding of what needs to change.

From there, you can either implement the recommendations internally or work with us to restructure campaigns, refine targeting and build a strategy focused on improving performance and scaling results.