Site Speed & Core Web Vitals

Improve site performance, user experience and search visibility.

Slow websites lose rankings, traffic and revenue.

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Site speed is one of the most important elements of Technical SEO.

If your pages take too long to load, search engines (like Google or Bing) will deprioritise your website, showing it to fewer users.

Not only this, but if you’re driving traffic to a slow-loading page, people will get impatient and leave. Improving site speed isn’t just about performance scores, it’s about providing a better user experience and preventing potential leads from disappearing before you’ve had a chance. 

Improve your site speed today

What are your core web vitals?

Your core web vitals are used by Google and other search engines to measure the user experience of a website. 

Basically, is your website convenient for users to browse?

Google measures:

  • Loading speed
  • Responsiveness
  • Visual stability

This is a very reductive summary of core web vitals, but in simple terms, Google measures whether your website loads quickly, feels stable and responds promptly when users interact with it.

If you and a competitor have identical websites with identical content, but your website has worse vitals, they’ll very likely rank higher than you. 

What causes slow website speed and how can you fix it?

Large, uncompressed images
Excessive scripts or plugins
Poor hosting environment
Render-blocking code
Poorly optimised mobile performance

Why it slows your site down

Oversized image files increase page load time, especially on mobile connections.

How to fix it 

Resize and compress images properly, use modern formats and implement lazy loading so images only load when needed.

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We’re here to answer any questions you might have about how you can best implement SEO for your business.

FAQ Centre for Site Speed and Core Web Vitals

See the most frequently asked questions about site speed and core web vitals, answered by experts.

Find your answer and speak to us today.

FAQ Centre for Site Speed and Core Web Vitals

See the most frequently asked questions about site speed and core web vitals, answered by experts.

Find your answer and speak to us today.

Search engines want to show users websites that deliver a good experience. Slow-loading pages create friction, reduce engagement and cause users to head elsewhere. Over time, this can weaken your ability to compete in search results, particularly against competitors that have faster websites with similar content.

Core Web Vitals are Google’s key performance metrics used to measure real user experience. They assess loading speed, responsiveness and visual stability.
In simple terms, they answer one question: does your website feel fast and stable when someone uses it?

Ideally, your main pages should load in under three seconds. Faster is better, particularly for mobile users.
We’re all used to things loading almost instantaneously. Anything longer than three seconds feels like an eternity!

They are not the only ranking factor, but they do influence performance.
When two websites offer similar relevance and authority, the one with stronger core web vitals often has the advantage. Performance can be the deciding factor.

Speed issues are often hidden. Large images, unnecessary scripts, render-blocking code and inefficient hosting configurations can all slow a page down without obvious visual complexity.
A technical SEO review usually reveals multiple small issues working together.

You can review Core Web Vitals using tools such as Google PageSpeed Insights or Google Search Console. These platforms highlight issues related to loading performance, interactivity and layout stability.

Some improvements can be implemented quickly, such as image compression or script cleanup.
More structural refinements, particularly on larger websites, may take longer. The key is prioritising fixes based on commercial impact rather than chasing perfect scores.