Search Marketing
in 90 Seconds
How we help businesses get found and generate leads through SEO, GEO and PPC
Who are we
A team of search marketing specialists
A team of specialists covering SEO, PPC and GEO/AEO, from strategy and technical optimisation through to content, campaigns and ongoing management.
Why you should care
If your business cannot be found, it cannot grow.
What we do
Search Engine Optimisation (SEO)
- Improve visibility in Google through technical optimisation, keyword strategy and content
- Fix site issues that impact rankings, crawlability and performance
- Create content that attracts and converts high-intent traffic
- Build authority through backlinks and digital PR
- Deliver consistent, long-term demand that compounds over time
Why you should care
If your business is not visible in search when customers are actively looking, you are losing high-intent demand to competitors.
Generative Engine Optimisation
- Ensure your brand appears in AI-generated answers across platforms like ChatGPT and Google AI Overviews
- Structure content so it can be easily understood, cited and surfaced by AI models
- Increase visibility in zero-click search where users get answers without visiting websites
- Strengthen authority through trusted third-party sources and citations that AI relies on
- Own the conversation around your brand. Because if you’re not, someone else will
- Continuously test and refine how your brand shows up in AI-driven search results
Why you should care
AI has changed how people search, with more decisions being made through generated answers rather than traditional search results.
Answer Engine Optimisation (AEO)
- Optimise your content to directly answer questions your audience is asking
- Structure pages with clear headings, FAQs and concise answers for search engines and AI to extract
- Increase visibility in featured snippets and answer boxes on Google
- Align content to intent across research, comparison and decision stages
- Improve clarity and relevance so your content is selected as the best answer
Why you should care
If your content is not structured to answer questions clearly, search engines and AI will choose a competitor instead.
Pay Per Click (PPC)
- Drive immediate visibility at the top of search results
- Target high-intent audiences through precise keyword and audience strategy
- Create conversion-focused ads and landing page experiences
- Continuously optimise campaigns to improve ROI and reduce wasted spend
- Generate predictable, scalable traffic and lead flow
Why you should care
If you are not using PPC, you are missing immediate access to high-intent demand that can generate leads and revenue today.
Need some proof?
Why Catalyst?
- One joined-up strategy across SEO, PPC and GEO/AEO, not siloed activity
- Focus on commercial outcomes, not just traffic, rankings or clicks
- Data-led decisions backed by real performance insights and ongoing optimisation
- In-house specialists across technical SEO, paid media, content and AI search
- Clear visibility of what is driving enquiries, pipeline and revenue
- Flexible support whether you need a full search function or to strengthen your internal team
Why you should care
Search is not a bolt-on service for us, it is delivered by a dedicated team of specialists focused on driving real commercial results.
Ready to improve your visibility?
Book a call.
Let’s work out whether we are the right fit and what real growth could look like for your business.