YouTube Ads Agency

Reach your audience where they’re already paying attention.

YouTube ads put your brand in front of people while they’re actively engaged

Whether they’re watching content, searching for solutions or browsing videos, if they’re on YouTube, they’re usually focused.

YouTube ads allow you to get in front of your target audience while they’re in this focus state, embedding your ads into the videos they’re watching.

As a YouTube ads agency, we use video campaigns to build awareness, drive engagement and generate measurable results through Google Ads. 

Done properly, YouTube ads can be a fantastic way to grow awareness of your brand.

Build your YouTube ad strategy

On average our YouTube Ads service delivers a:

30% reduction in CPC

16% above average click through rate

40% above average conversion rate

What are YouTube ads and how do they work?

YouTube ads are video-based ads delivered through the Google Ads platform.

You create video content, define your audience, and Google serves your ads to users who are most likely to engage. Targeting can include search behaviour, interests, demographics and remarketing audiences.

Performance is measured across views, engagement and conversions, allowing campaigns to be optimised over time.

YouTube ads appear across multiple placements within the platform:

  • Before, during or after videos (in-stream) 
  • Within YouTube search results (in-feed) 
  • On the YouTube homepage 
  • Within YouTube Shorts 
  • Across Google’s video partner network 

These placements allow you to reach users at different stages, from discovery through to decision.

Speak to our YouTube ad experts

What are the different types of YouTube ads?

There are many different types of YouTube ads, all of which are used for different stages in the funnel:

Appear before or during videos and can be skipped after 5 seconds. Cheaper than other ads, they provide a great way to introduce your brand (if you can squeeze your message into 5 seconds!). 

Short, mandatory ads that must be watched before content. Best used for strong messaging and brand awareness.

Appear in search results and recommended videos. These rely on strong thumbnails and titles to drive clicks.

Short, 6-second ads designed for quick, memorable messaging. Needs to be punchy, memorable and engaging. 

Vertical video ads shown within Shorts content, designed to capture attention quickly in mobile-first environments.

What are the benefits of advertising on YouTube?

Set up your YouTube ads

YouTube gives you access to one of the largest audiences online, but more importantly, you’re not broadcasting blindly. Through Google Ads, you can target users based on search behaviour, interests, demographics and intent, so your ads are shown to people who are likely to engage.

Video holds attention in a way display and text ads simply can’t. You can demonstrate products, communicate value quickly and build familiarity within seconds, which leads to stronger engagement and higher-quality traffic.

YouTube isn’t just an awareness channel. It can introduce your brand, build consideration and drive action. Whether someone is discovering you for the first time or they’re ready to convert, video allows you to meet them at the right stage with the right message.

You can re-engage users who have already interacted with your brand, whether they’ve visited your site, watched your videos or searched for related products. This keeps you front of mind and helps move users closer to conversion.

Every interaction can be tracked. From views and engagement through to conversions and revenue, you can see exactly how your campaigns are performing and where to optimise for better results.

Why work with a YouTube ads agency?

Running YouTube ads isn’t just about uploading a video and pressing go.

Without the right structure, targeting and optimisation, most campaigns generate views but very little return. You’ll burn through budget without much return. 

Working with a YouTube ads agency gives you the control and direction needed to make the channel commercially viable. We’ve done this for many clients across a broad range of industries, which allows us to deliver:

Campaigns are built around your audience, goals and commercial objectives, not guesswork. 

Video ads are structured to capture attention quickly and drive action, not just generate views. 

Targeting, placements and bidding are set up to prioritise performance and minimise wasted spend. 

Performance is reviewed continuously, with adjustments made to improve efficiency and results over time. 

We’re fully transparent at all times. You’ll get detailed reports that show you what’s working and what’s fallen short. 

How we build better YouTube ads

Strategy
Video ad creation
Campaign setup
Optimisation
Reporting

Strategy

We start by understanding who you need to reach and what content will get their attention. 

That means looking at your audience, what they care about and where YouTube fits into your wider marketing. From there, we shape a plan that focuses on getting your brand in front of the right people and moving them towards action, not just racking up views.

Our PPC clients range across sectors, both B2B & B2C

Want to grow your brand with YouTube Ads?

The first step is a no-obligation chat with one of our YouTube Ads specialists. Here, we’ll get to know what’s worked in the past, what could be improved, and what your YouTube advertising goals are, culminating in a strategy that’s poised for growth.

Fill out the form and a member of our YouTube Ads team will be in touch.

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

Frequently asked questions

If you don’t find an answer to your question here, give us a shout. We’d be happy to help!

YouTube ads typically run on a cost-per-view or cost-per-click model, meaning you only pay when someone engages with your ad. Costs vary depending on your targeting, industry and competition.

In most cases, YouTube is a cost-effective way to reach large audiences compared to other channels. What matters more than cost is return. With the right setup, campaigns should generate engagement, leads or sales at a level that justifies the spend.

Yes, YouTube ads can be highly targeted through Google Ads.

You can reach users based on their interests, demographics, search behaviour, past website activity and even the type of content they’re watching. This allows you to get your ads in front of people who are more likely to engage, rather than broadcasting to a broad audience.

Personalised ads are tailored to users based on their behaviour, interests and previous interactions online.

This means someone who has visited your website, searched for related products or watched similar content is more likely to see your ads. The result is more relevant advertising, which typically leads to better engagement and higher conversion rates.

There’s no single ideal length, but shorter ads tend to perform better for capturing attention.

The most important factor is the first few seconds. If you can communicate your message quickly and clearly, even longer ads can perform well. The format should match your objective, whether that’s awareness, engagement or conversion.

In most cases, yes. YouTube works particularly well for businesses that need to build awareness, explain their offering or stay visible during the research phase.

If your customers spend time online consuming video content, there’s a strong chance YouTube can help you reach and influence them before they make a decision.

Google search ads target users who are actively looking for a product or service. YouTube ads reach users earlier, before they start searching.

This makes YouTube ideal for building demand and influencing decisions, while search captures that demand when users are ready to act. The two channels work best when used together.

Poor performance usually comes down to one of three things: weak targeting, ineffective creative or lack of ongoing optimisation.

If your ads don’t capture attention quickly or aren’t shown to the right audience, they won’t deliver results. With the right structure and continuous refinement, performance typically improves over time.