Email Marketing Agency

Direct outreach, targeted and timely for success.

 

The humble email is still one of the best tools in a marketer’s toolbox.

marketing agency birmingham

Email marketing is an excellent way to either warm up cold data, or nurture existing warm leads.

Automation takes out the manual, time-consuming labour required when sending out emails.

By using automation software, we’ll ensure that contacts receive relevant, specific content at logical, considered times.

Top tips for creating automated email workflows

Email & CRM platform
Segment your audience
Align content by buyer intent
Use behavioural triggers
A/B test key variables

Email & CRM platform

Our favourite is HubSpot Marketing Hub.

HubSpot takes all the manual labour out of email marketing.

Create fully automated workflows, schedule your emails to go out at a specific time and track how engaged your contacts are, all from one place. We highly recommend using the Marketing Hub as it saves you time and provides rich insights into how successful your email sends have been.

 

Learn more from a HubSpot Partner Agency

Types of automated email workflows

Nurturing workflows
Deal stage workflows
Existing customers
Lost/lapsed customers

Nurturing workflows

A nurturing workflow is a great way to touch base with potential customers.

The workflows we build are based on behaviours and triggers, meaning that emails are automatically sent based on actions a lead has taken on your website. This might be making a download or visiting certain pages; your nurturing emails will be designed to answer the problems they seem to have.

We ensure that the traffic that arrives on your website is relevant, qualified and more likely to convert – exactly what you need to grow. 

Generate leads, grow your business

Our curated team of lead generation experts are here to help.

Get in touch & take your first step on your growth journey.

Help centre for email marketing

FAQs

See the most frequently asked questions about email marketing here.

Find your answer and speak to us today >

Help centre for email marketing

FAQs

See the most frequently asked questions about email marketing here.

Find your answer and speak to us today >

Email marketing is a highly effective form of digital marketing, allowing businesses to reach out to their target audience directly to promote products and services. With compelling content tailored to their interests, it’s like sending them a gift that they actually want to open. Add in clever strategic timing and these emails also act as a friendly reminder for your brand leading to customer engagement.

Targeting existing warm leads is always best practice in email marketing. However, if there is no other option, then cold email marketing is still a viable alternative. 

With the right strategy, cold email marketing can generate reach and exposure to a whole host of potential customers. Whether or not they are interested in your service offering now, it can lead to potential business opportunities further down the line.

Build an email list by offering value through incentives like free resources, exclusive content, or discounts. Use sign-up forms on your website, social media, and at events to capture subscribers’ information.

Improve open rates by crafting compelling subject lines, personalising emails, and sending them at optimal times. Segment your audience and ensure your emails are relevant and engaging. Never overstay your welcome – people don’t want to read an essay in email form!

Measure success by tracking metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Analyse these metrics to assess performance and make data-driven improvements.