Many businesses see a recession coming and marketing is the first thing to go; it’s seen as an unnecessary expense, but how are you going to work your way out of a recession if you’re not generating any new business?
We understand that this is a scary time for your business, but you should be looking at the recession as an opportunity for you to seriously outcompete your competition. If you think about it, it’s obvious – as your competitors reduce their marketing spend, if you do the opposite you’ll have a significantly larger audience to market to.
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