New Business Launch Support for Cannock-Based Golf Simulation Business

About Greenside Golf

We were approached by Greenside Golf (GS Golf) when they were in the early stages of business planning.

They were working on finding a venue for their visionary golf simulator business.

Their dream was to bring golf indoors, complete with top-of-the-line technology, a bar for socialising and interactive darts, for those who don’t fancy swinging a club.

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social ad impressions in first 50 days

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clickthrough rate

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successful launch

The Challenge

“While we had much of the business planning under control, we had no brand and no website for bookings – we knew that this needed to be sorted well before launch.”

Founders Matthew and Lee understood the importance of great branding and a strong, conversion-focused website. They engaged with Catalyst at an early stage in the business planning process, requesting comprehensive brand concepts, website design and messaging support.

They had a launch date in mind, which put our marketing specialists on a time limit, so we got started straight away.

Our Solution

A new brand, website and social launch strategy.

The first step was to conceptualise GS Golf’s new brand. We created a wide variety of concepts that allowed the client to get a feel for what they liked, and what they were less keen on.

From there, it was market research time. We took a deep dive into the market, identifying key competitors, offerings, messaging, web design and more, compiling our findings into our comprehensive Growth Audit report. This identified and segmented their audience and mapped out marketing strategies that were designed to target specific segments.

With the new brand and our comprehensive research in hand, it was time to create a new website, built from the ground up and optimised for B2C conversions. Our team of digital designers, website developers and specialist copywriters worked hard to bring the new GS Golf website to life.

To ensure that every key segment of their market (casual golfers, serious golfers, and corporate events) was covered, we created unique sub brands for the business, named The Club Room and The Performance Hub, respectively.

Finally, just before launch, we supported the GS Golf team with their CRM set up (in this instance, we worked with the booking system SevenRooms). From top to tail, we worked closely with the GS Golf team, helping to bring their vision to life.

The Result

200,000 social ad impressions within the first 50 days
3% clickthrough rate during launch phase
One successful business launch delivered on schedule

We’ve been incredibly impressed with GS Golf’s success so far (naturally, we took the Catalyst team out to sample the bays!). We can’t wait to see how much growth potential they have.