Content strategy for an important cause

Who are FosterTalk?

FosterTalk support over 40,000 foster carers in the UK.

Their dedicated team of social workers, foster carers and experts are there to ensure that carers receive the best advice, guidance and benefits throughout their fostering journey.

The team are incredibly busy delivering the highest-quality support to their foster carers.

They needed marketing support from a team of content specialists – it was our job to spread their positive message, helping to draw more people into foster care and to promote the fact that support was out there; carers do not need to go it alone.

It’s been our job to better position FosterTalk online, demonstrating their sector-leading work in a way that shines a light on their incredible team and the work they do.

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increase in LinkedIn reach

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new members added to their portal

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increase in Instagram reach

The Challenge

“We needed marketing resource to help us promote everything we do at FosterTalk”

FosterTalk made a strategic decision to outsource the majority of their marketing function.

They approached Catalyst because they needed support in identifying content gaps, conducting competitor research and performing ongoing marketing tasks. FosterTalk needed a marketing agency that could be flexible to their needs and changing requirements as they operate in an incredibly malleable and changeable sector.

Our Solution

Our research into FosterTalk’s existing content and competitors’ strategies revealed specific gaps that needed to be addressed.

We put together a plan that covered blog content, social content, SEO and more. Our objective was to educate, nurture and help drive traffic to a newly optimised website.

Through the use of specific content strategies and articulate PR, we have been helping the FosterTalk team position the organisation as a leading voice – one to be respected and one that can achieve great things, such as helping engage constructively with Government departments, Local Authorities and Independent fostering services providers.

In addition to the above, we have also supported FosterTalk with marketing campaigns that better align with their audience, helping foster care communities get involved in FosterTalk’s events and activities.