Putting Energy Back into Eden’s Brand with Bespoke Digital Marketing

The Challenge

“Our existing brand was never going to get us where we needed to be. With a product like OH4, it often sounds too good to be true. We needed a brand and website that filled prospects with confidence before that initial meeting.”

When Eden came to us, they did so under the name ESE (Energy Saving Experts).

With a name like that, they were going to get lost in the noise. 

Their brand didn’t reflect the commercial credibility of the business. What they offer is genuinely astounding; they really needed to differentiate themselves from the broader energy market.

Because the offering looked “too good to be true” to many prospects, conversations regularly stalled, even when decision makers were interested in the proposition. Without a strong, professional brand presence, Eden was struggling to generate consistent leads, engage commercial audiences and convert interest into inbound opportunities.

We needed to get to work quickly, so that’s exactly what we did.

Our Solution

Full Growth Audit

We analysed Eden’s market position, competitors, audience perception and channel performance to uncover gaps and opportunities, drawing on expertise across content, design and strategy.

Visual and Verbal Brand Development

We created a clear messaging framework and new visual identity, this proposition was built to resonate with both commercial and public sector audiences.

Website Strategy and Build

We delivered a bespoke website that clearly communicates Eden’s value and showcases OH4 technology. Built around SEO and conversion, it supports long-term inbound lead generation.

Once this foundational stage was complete, it was time to start with ongoing marketing:

• Public Relations (PR) – Driving feature coverage, thought leadership placements and brand mentions across relevant trade and national outlets
• Email marketing – Newsletters, automated nurture sequences and campaign-driven sends to cultivated lists
• Social media management – Content creation and audience growth on LinkedIn, targeting key buyer personas
• Content creation – Case study write-ups, sector blogs and educational content to support SEO and nurture flows
• Search Engine Optimisation (SEO) – On-site technical optimisation plus ongoing content to increase visibility in search
• Account-Based Marketing (ABM) – Planned progression into highly targeted outreach with personalised campaigns

The Result

“The Catalyst team helped us transform how the market sees our business. They didn’t just design a new brand and a website; they helped build a strategic growth platform that finally reflects the quality and potential of our technology.”

We took Eden’s early momentum and fantastic product and turned it into some serious growth.

• 300% increase in engaged website sessions month-on-month since launch
• 800% growth in social followers on Eden’s primary channel (LinkedIn)
• 42% increase in average social post impressions across core content
• 9 pieces of PR coverage secured across online and offline publications
• 22 brand mentions generated, amplifying Eden’s reach and credibility
• PR coverage reaching an audience of 98,500+ industry decision makers and stakeholders

It’s still fairly early days, but the change in how the market perceives Eden has been significant. We’re still building Eden’s strategic marketing engine, adding new lead generation tools to their arsenal and strengthening their digital presence as time goes on.  We can’t wait to see what the future holds!