Laser-focused marketing support spanning four countries

The Challenge

The EMEA marketing team is small, comprising a digital marketing manager in the UK and a handful of regional specialists across Germany and Iberia. 

Between new product launches, event planning, ongoing SEO, content production and digital PR, workloads were intense, and deadlines were tight. The team found that there were not enough hours in the day to achieve everything on their to-do lists; they needed support, and urgently. 

This is how our relationship started in 2024, and we have worked closely with the team since, providing specialist marketing support, allowing their team to focus on high-value strategic work.

The Project Management

For our project management team, adaptability is key. We’re well versed in quick turnarounds and short timelines, and with Cynosure Lutronic, things were no different. 

This wasn’t because the client left things until the last minute; it’s because (as happens regularly in a big business) priorities changed, and different outputs were now required.

We understand how large organisations work and adapt around those pressures. To ensure things work smoothly, we:

• Provide full visibility across every project – We manage all work through Monday.com. Timelines and plans are laid out clearly, so everyone knows what’s needed by when. The client can log in and see this at any time, so they always know what’s going on. 

• Move quickly when priorities change – Priorities inside a large business often change on a dime. The client already has a lot on their plate; the last thing they need is to manage us as well. Because we take the time to understand their brand inside and out, and we know how they operate, we can turn things around very quickly when necessary. 
• Provide a physical space for meetings – As Cynosure Lutronic are a global organisation, many of our meetings are held remotely. However, some work is simply better done in the same room. When the team needs a space to plan a launch or project, our Birmingham studio is open to them.  

The Result

The fact that our partnership with Cynosure Lutronic has grown significantly over the last two years is a testament to the strong relationship and consistent results we deliver. 

We’ve seamlessly integrated into their team, having simultaneously managed both projects and ongoing work, flexing when needed to ensure they have the resource they require, as they require it. 

Deliverables include:

• Content for 3 new product launches, tailored to EMEA, German and Iberian markets. This includes content across socials, blogs, videos, webcopy and more, with creative matched to CL’s new brand guidelines. 
• Ongoing SEO optimisations and content to help the brand perform both in traditional search engines and in AI search.
• Sales enablement content for a variety of products, built to ensure that the high-quality customer experience extends into after-sales. 
• A yearly report, created from survey data from across Europe and the Middle East. You can see 2025’s report by clicking here. 
• Support on event content, including pre- and post-event socials, email workflows and other required content.
• Digital PR – media coverage across health platforms EMEA for their new product launch, XERF.