Forget selling the latest features of your product or service and start informing your prospects on how you can fix their problems – create and demonstrate the context of how you can help. Look at the problem from your buyers perspective and then introduce, specifically how you can help.
Advise, guide and nurture. Never sell.
HubSpot Research’s new study, Buyers Speak Out: How Sales Needs to Evolve shows that there’s a huge chasm between how buyers want to be sold to and the way salespeople are actually selling