Twitter, one of the largest social media platforms and Google, one of the most used search engines in the world are coming together again to recreate a largely beneficial feature. Real-time tweets integrated within Google search results opens up an endless amount of possibilities for your brand, as long as you know how to utilise this feature correctly.
It’s a win-win situation for both sides as Google will be receiving real-time content as a feature and Twitter will more than likely receive even more traffic and activity. So far, the plans do not pose any immediate problems or issues but instead, positive outcomes and reactions.
If you are familiar with Googles SEO algorithms then you’ll understand what I mean when I say that your tweets will not be seen on Google unless they have the correct optimised content. If you’re aiming to get your brands tweets noticed whilst on Google then you will need to ensure that they contain organic, high-value content, such as key phrases. This will allow the prevention of sporadic tweets that aren’t relevant or useful from appearing.
Businesses are often informed about the benefits of social media and give reasons as to why they should be using it but this tops the list. With the ‘King of Search Engines’ providing a feature that shows real-time tweets, imagine how much exposure you could generate for your brand. It wouldn’t just be locally either, it would be worldwide and free to take advantage of!