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Getting started with marketing measurement

Getting started with marketing measurement
BY Doug Fairbrother - January 31, 2014

The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis on measurement and analysis.

According to a 2011 Demand Gen Report study, nearly 90% of marketing organisations increased their analytics efforts over the previous 24 months.


Almost 70% of these marketers are turning to metrics to help them justify their budgets. Perhaps most telling of all, more than 40% of CEOs now actively track their marketing teams’ impact on revenue. In this free and informative White Paper you will learn how leading marketeers are adding value to their bottom line.