Everything Stops for Tea brand identity – a cuppa for a Missing Child

Everything Stops for Tea brand identity - a cuppa for a Missing Child

May has always been an important month for charity Missing People with International Missing Children’s Day falling on the 25th and this year has been no exception with the launch of Forget-Me-Not month. 

We developed the Forget-Me-Not brand identity to encompass the events taking place each May to raise awareness and donations for Missing People.

Following this, Catalyst was approached by Stephen Wilkie, Fundraising Campaigns Manager at Missing People, who wanted to introduce a new product and event that would be fun and engaging and still represent the importance of the organisation – so

Everything Stops for Tea was born.For many of us, having a chat with friends, colleagues and family over a cuppa is a typically British tradition and we’re well-known around the world as the country that puts the kettle on when things are tough. For many families who have suffered the loss of a missing loved one, the world appears to stop which is where the event name came from – Everything Stops. This gave us a great platform to work with and in doing so, we produced an array of event items for supporters to download from the Missing People website. We wanted to make Everything Stops for Tea a fun event for all ages from cut-out party hats and feet for signage to bunting, posters and cake flags.

Time for a tea party!

Of course we had to test out the products by putting them up in our own office and had great fun but it’s important to remember why an event like this is needed. Every two minutes, the devastation of a missing loved one hits yet another family. Missing People works extremely hard to support and protect vulnerable people of all ages and help reunite families together.


We’re very pleased with the response that Everything Stops for Tea has had so far and hope that many more supporters will host their own tea party to help Missing People be there for families at times of devastation.To join in the party, go to missingpeople.org.uk/everythingstops to get started.