When it comes to the current environment of the marketing industry, there are a lot of different factors to get to grips with.
It can be hard to acknowledge all the different types of marketing and channels to engage with – from print media like magazines to newspapers, and online channels like Facebook, LinkedIn, Twitter, Vine and YouTube, to name but a few! We appreciate that keeping up with all these different channels can be hard, but we also cannot stress enough the importance of an in-depth and effective digital marketing strategy for business success in the modern world.
Digital marketing has witnessed a huge boom in the last few years, so we’ve taken a key interest in the sector and become experts in the field. We found a couple of recent articles posted on the Huffington Post’s website and ThreeMotion.co.uk about the top digital marketing tips that any company can follow – from the largest global empire to the smallest independent business.
1) Determine what you want the end goal to be.
Before any strategy is embarked upon, the outcome should be determined. Whether that goal is to attract more customers, move forward as an industry expert or help grow the business, the outcome must be discussed before anything else can begin.
2) Once the goal is determined, a CTA must be decided on.
If the goal of a digital marketing strategy is to attract more customers, for example, the CTA must reflect this – otherwise the strategy will fail. Aligning these two points is essential as it is the next step along the marketing funnel. Making an obvious CTA that redirects users to the company landing page where they can browse products / services and make a purchase, is a key element of digital marketing across a number of different platforms.
3) Find the channels most relevant to the business and the audience.
As there is such a wide range of digital channels available now, it would be impossible to create a presence on every one and be able to keep track of them all whilst generating maximum results. Look into the channels that are most relevant to the business – and where the most potential clients can be found – including some social channels, as their popularity is continually on the rise.
4) Invest in creating top-quality content.
What do you do once you’ve established a presence on various channels? The answer is post high-quality, relevant content that will generate interest. By piquing the interest of potential clients with interesting content, they will be more likely to click on the already discussed CTA.
5) Focus on other ways to drive traffic.
This includes implementing good content across a number of platforms, along with making sure the company website is optimised, social media pages are regularly updated and keywords are utilised for maximum effect.
Trying to keep track of all these different aspects may seem hard, but with the right team of professionals creating a highly effective digital marketing strategy is actually relatively simple. Luckily, here at Catalyst we have a lot of experience in the industry and the above tips come naturally to our employees. Give us a call if you’re interested to find out how we can help your business.
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