B2B Podcasts and Webinars
Engage your audience, build brand authority and drive leads.
Why are podcasts and webinars important?
As far as digital marketing and lead generation tactics go, B2B podcasts and webinars are incredibly powerful
They help your organisation garner respect and drive leads.
Podcasts and webinars help to establish your business as thought leaders, and your people as experts in the industry.
It’s a great opportunity to capture leads through sign ups and gated content, all while creating a wealth of content for your other marketing channels – it’s a win-win that many businesses should be considering.
Why create a podcast or webinar?
A podcast or webinar is great on its own – a chance to interact with your audience and create engaging conversations. However, a secondary (and potentially greater benefit) is the reams of content that can be repurposed across social channels, your website and other marketing comms. It’s one of the most cost-effective way to create a LOT of content for less.
Recorded podcast episodes and webinar VODs (videos on demand) act as fantastic gated content.
Allow your audience to enter their email address to download the video – great for lead generation, and great for your audience!
Podcasts and webinars put human faces at the forefront of your brand. In the age of AI, audiences crave real, human connection.
Not only can you create authentic conversations through your podcast or webinar, but you also demonstrate that your people are truly experts in their field.
How we support with B2B podcasts and webinars
As your outsourced marketing department, it’s our job to provide pre, during and post-webinar support.
To generate sign-ups and excitement for your podcast or webinar, we’ll use a variety of tactics, ranging from email marketing to social media. It’s our job to generate a buzz around your content, ensuring that your live show is as successful as possible. Remember – attendance on the day is important, but it’s not the be-all-and-end-all.
We’ll be there live, supporting with any technical difficulties and ensuring that your broadcast runs smoothly. We can also support with live FAQs, should you need them.
After the event, our work isn’t over! We’ll take your recording and ensure that it’s found far and wide, making it into a piece of desirable gated content that will help to drive leads, cutting footage up to enhance your social media channels, and ensuring that you get the maximum value out of your investment in video content.
Ready to resonate with your audience?
Talk to our specialists today for bespoke advice – we’re here to answer any questions you may have.