Opening Doors to Growth for Industrial Loading Specialists

Who are RDS?

RDS are specialists in industrial door and loading bay solutions. They design, supply and install loading docks, dock levellers and scissor lifts for major commercial and logistics operations across the UK.

With decades of engineering experience and a reputation for reliability, they help businesses keep their warehouses moving safely and efficiently.

But with ambitious plans to scale, they needed a clearer, more strategic route to growth.

This is exactly what we delivered.

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Catalyst Marketing Agency timeline 2012

The Challenge

RDS had ambitious targets, but their existing marketing agency wasn’t going to get them there. They had best-in-class products. Now they needed best-in-class marketing.

RDS were turning over £15m and set a bold target: to reach £20m within two years. To achieve this, they needed a much stronger pipeline of qualified, commercially focused leads, particularly from multi-site storage and logistics companies.

Several issues were holding them back:

  • Their previous agency had become complacent, creating frustration and a lack of momentum
  • They were attracting a high volume of residential enquiries, but this wasn’t where their growth lay. They needed to rebalance to target multi-site commercial clients.
  • Their SEO, PPC and content strategies weren’t aligned to commercial intent
  • Social content lacked creativity, variety and industry relevance
  • Their brand positioning and messaging needed refinement
  • And with growth targets approaching fast, they needed quick wins that mattered

RDS didn’t just want more activity.

They wanted meaningful, commercially valuable marketing that supported real business growth.

Catalyst Marketing Agency timeline 2012

Our Solution

Our priorities were to reset the foundations across search, social and content, ensuring every channel worked together to target high-value commercial buyers.

We:

  • Revitalised their social media presence, building a content plan with stronger variety and focus.
  • Refocused PPC on commercial intent, cutting wasted spend and prioritising searches linked to RDS’ key products: loading docks, dock levellers and scissor lifts.
  • Improved SEO across the site, tightening messaging and upgrading on-page content to better align with commercial decision makers.
  • Reviewed and refreshed content site-wide to improve clarity, structure and the user journey.
  • Set up and supported with HubSpot, enabling better lead tracking, improved nurturing and stronger sales.

Alongside this, we continued delivering consistent, ongoing activity designed to generate sustainable, high-quality leads.

Every tactic was used to support one goal: accelerate growth by attracting the right customers.

Catalyst Marketing Agency timeline 2012

The Result

RDS are now consistently attracting the prospects they want – multi-site operators, storage companies and major logistics players.

With stronger search visibility, more focused PPC and a revitalised social presence, RDS now have a marketing engine built to help drive their growth journey.

And we’re only just getting started!

Tools used to leverage results

SEO Agency SEO PPC search agency PPC Social media marketing agency Organic Social Content marketing agency Content Creation
“ Catalyst have significantly improved both the volume and quality of our inbound enquiries. We’re now attracting the right types of commercial clients, and the difference in lead relevance has been huge. The team are proactive, strategic and genuinely invested in our growth. It feels like working with a partner, not just an agency. ”
RDS Limited - Conor Rowland, Managing Director

All of our strategies are backed by data and research, never guesswork.

Want to join our growing list of successful clients?

Get in touch and take the next step on your growth journey.