200% increase in applications
Personal guarantee insurance
experts trusted us to take their
brand to the next level
Who are Purbeck Insurance Services?
Purbeck are a UK‑based specialist insurance provider focused on helping directors and owners of small and medium‑sized enterprises (SMEs) protect themselves when they sign personal guarantees as security for business finance.
We helped the brand to evolve into something bolder, able to make some noise in the market and stand out from the crowd with their ‘exposed’ series.
By covering Purbeck Insurance’s HubSpot, content, search and social, we were able to drive traffic and improve the number of warm leads that were applying for their service.
increased conversion rate
increase in organic traffic per quarter
increase to social following
increase in applications
The Challenge
“We wanted to increase awareness of our core insurance offering”
Purbeck Insurance’s brand wasn’t working for them. They were struggling to generate leads, and when they did, they weren’t quite right. They needed to refine their messaging to express their personality and increase awareness; they had all the elements to success, but needed a little nudge in the right direction.
Our Solution
We took the time to invest in our relationship with Purbeck Insurance.
We felt it was important for us to fully understand the company, product, market and audience.
We felt it was important for us to fully understand the company, product, market and audience. In doing so, we aligned our strategy with their long-term success.
By building on their existing brand, we were able to give it a more personal feel, with updated graphics, a new proposition and a comprehensive marketing strategy that encompassed PR, content, HubSpot, email marketing and social media.
The Result
Lead Generation – Refined brand and messaging drove applications:
- +200% increase in applications
- +15% increased conversion rate
- A bold, personality-led approach translating into higher-quality leads
Traffic & Visibility – Integrated strategy boosted reach:
- +972% increase in organic traffic per quarter
- +167% increase in social following
Strategic Impact – A full marketing overhaul across HubSpot, content, search, social and PR, positioning Purbeck Insurance for sustained growth and stronger market presence.
Websites
HubSpot
Be our next success story?
Our curated team of digital marketing experts are here to help.
Get in touch & take your first step on your growth journey.