Multi-Channel Communications Brings Record 7 Million Reach for Leukaemia Care

About Leukaemia Care

For the past 50 years, Leukaemia Care has been the UK’s leading charity supporting those affected by leukaemia. 

Dedicated to improving early diagnosis, access to treatment, and emotional support, it works closely with patients, healthcare professionals, and the wider community to make a tangible difference in people’s lives.

In 2025, the charity joined forces once again with Leukaemia UK to raise awareness of this disease, and crucially the early signs and symptoms, through the annual Spot Leukaemia campaign.

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online digital ad impressions delivered

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in Spot Leukaemia website visits

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rise in "Spot Leukaemia" search terms

The Challenge

Despite thousands of people being diagnosed with leukaemia every year in the UK, public awareness of its symptoms remains dangerously low.

Research in 2024 shows that less than 0.5% of UK adults can identify the four most common symptoms, and delayed diagnosis can be life-threatening.

In addition, in the UK, nearly 10,000 people are diagnosed with leukaemia every year – that’s 28 people every day – and it’s responsible for around 4,800 deaths annually. The challenge was clear – to reach the widest possible audience, educate the public, and encourage earlier action.

Our Solution

Normally aligned with Blood Cancer Awareness Month each September, this year the campaign received an additional boost, made possible following the support of JCDecaux Community Channel who partnered with the charities to run the campaign on digital billboards across the country, along busy roads and within shopping centres with heavy footfall.

Catalyst PR devised and executed a national multi-channel communications strategy, leveraging our expertise in healthcare advocacy, regional, national and broadcast media and high-impact messaging. The campaign ran from 28 May to 30 June 2025, combining:

  • Digital billboards in high-footfall areas, powered by JCDecaux’s Community Channel
  • Media relations to land key patient stories in national outlets, and regional press highlighting Leukaemia Care volunteers
  • A powerful video fronted by Dr Amir Khan, outlining the early symptoms
  • Social media engagement across Facebook, Instagram, and LinkedIn
  • Digital advertising to drive traffic to the campaign website

Crucially, JCDecaux’s support brought the campaign to the streets, helping us engage the public exactly where they live, work, and travel.

The Result

The 2025 Spot Leukaemia campaign broke records in reach, engagement and impact:

  • 7 million people reached through national media coverage including The Sun, The Daily Mirror, BBC Regional TV, and widespread regional newspapers
  • 18 million people reached nationally
  • 5.2 million+ online digital ad impressions delivered
  • 280,092 views on the Dr Amir Khan video across social media
  • 148% increase in Spot Leukaemia website visits
  • 237% rise in “Spot Leukaemia” search terms
  • 47,805+ social media video views of the billboard campaign

Tools used to leverage results

PR agency PR Content marketing agency Content Social media marketing agency Organic Social Social media advertising agency Social Ads
“ The success of this campaign proves how vital high-visibility public health messaging is. When we can reach people where they live, work and travel, and speak directly to them through social media and real-world placements we genuinely help them recognise the early signs of leukaemia.


This isn’t just about impressions, shares and column inches, it’s about real lives being saved. We’re grateful to Catalyst PR for helping bring this message to the forefront of public consciousness.
”
Leukaemia Care - Colin Dyer, Chief Executive

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