Social SEO & Brand SEO

We build brands that both people and search engines trust.

What is Social & Brand SEO?

Modern SEO isn’t just about keywords. It’s about how people talk about your brand, where they find you, and how often you show up. We combine social SEO and brand-building strategies to make you unmissable.

Today, SEO stretches far beyond your website. People are using platforms like TikTok, Instagram and YouTube as search engines. Google is paying more attention to brand signals and offsite reputation, and customers expect to find you across multiple channels – fast, consistent and credible.

Social SEO helps you rank on social platforms and boost your visibility in search through offsite engagement.

Brand SEO focuses on strengthening your brand authority so you’re the trusted, obvious choice – whether people search for your name or stumble across your category.

We bring both together in a joined-up strategy that drives visibility, relevance and trust.

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Our Social SEO & Brand SEO services

We offer a broad range of Social SEO & Brand SEO services, including:

It’s not just Gen Z – 73% of consumers use TikTok as a search engine. And the same goes for YouTube, Instagram and Pinterest.

That means your brand needs to:

Be visible in social platform search results
Show up for trending or niche keywords within your space
Create engaging, relevant content that drives discovery and shares

We help you:

Optimise your profiles and content for social search
Create short-form video, carousels and captions that boost reach
Identify trending keywords and search behaviour across platforms
Connect your social SEO with your overall keyword and content strategy

It’s not about chasing trends. It’s about building presence where your audience is already searching.

Search engines want to show people brands they can trust. That means consistent messaging, strong offsite signals and an authoritative digital presence across all platforms – not just your website.

We support your brand SEO by:

Strengthening your branded search presence (so when people search your name, you dominate page one)
Building branded signals and reputation indicators (reviews, mentions, citations, articles, social proof)
Combining your SEO with PR, influencer and content campaigns to generate high-quality backlinks and buzz

Using a multichannel SEO strategy to boost brand awareness and keyword rankings

Offsite SEO signals are trust signals that Google picks up outside of your website, and they matter more than ever. Think:

Brand mentions (with or without links)
Reviews and ratings on third-party platforms
Social media engagement and sharing
PR coverage and backlinks from authoritative sources

We help you create and amplify these signals as part of your overall SEO strategy.

When your social presence, brand activity and SEO strategy all work together, you become:

More visible across all platforms
More trusted by Google and your customers
More discoverable through new channels (like TikTok, YouTube Shorts, or even Google Discover)
More consistent – which equals more clicks, more traffic and better rankings

The brands that win aren’t just ranking – they’re recognised, remembered, and respected.

Why choose Catalyst for your Social & Brand SEO?

We don’t silo SEO from brand or content from search. We bring everything together into a connected digital strategy that scales your presence and authority.

Catalyst SEO & PPC is a team of Search experts. We work day in, day out, refining SEO strategies for our clients – and we don’t do it alone.

We draw on expertise from Catalyst Content (our team of specialist copywriters), Catalyst Web (our team of web designers and developers) and the wider Catalyst team to blend award-winning content, UX and technical know-how into one perfect SEO storm.

Using a broad range of specialist SEO tools, our team work diligently to support our clients in organically growing their business.

Social & Brand SEO FAQs

Social SEO is about optimising your presence on platforms like TikTok, YouTube and Instagram so you show up in searches made within those platforms (and in Google’s search, too).

Directly? No. Indirectly? Yes. A strong social presence builds engagement, brand awareness and trust – which, in turn, drives traffic, backlinks and brand signals that Google does reward. Basically, Google wants to see that people online are talking about your brand, as this adds to your credibility.

You’ll see your brand appearing across multiple search results, platforms and review sites. If you’re not ranking for your own name or brand-related searches, it’s time to build authority. You want to ensure that your website is ranking for all of your brand keywords, and that socials are linking to you where possible.

Brand signals include mentions, reviews, citations and consistent branding across the web. Google uses them to judge how trustworthy and well-known your business is. A strong social media strategy is now essential to SEO success; stop neglecting your socials!

We start by understanding your audience and where they search. Then we optimise your content, profiles and presence across social platforms to connect with real demand and trending keywords. We have social media experts, digital copywriters and specialist designers who work tirelessly to build a comprehensive social SEO strategy.

Why Catalyst SEO Agency

Increase page 1 visibility by 30% on average

Create content that boosts SEO

Work with digital PR experts to generate backlinks

Increase both traffic and conversion

Ready to speak to one of our SEO specialists?

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Shire Leasing case study

1000+
increase in organic visitors

Catalyst act as Shire Leasing’s extended marketing team, filling in skill gaps and providing them with the resources required to deliver serious results.

Over the last 13 years of working with Shire Leasing, we have delivered a new brand, suite of websites and a fully integrated marketing strategy.