PR Sectors

Delivering PR strategies that hit your objectives, regardless of sector, or market

B2B PR

PR that helps you sell to your target markets

In addition to standing out from those in your very own trade sector, we focus upon raising profiles in the markets, or sectors, you’re selling into, or striving to penetrate. Earned editorial is the quickest route to get you, your products, services and your insights in front of buyers and influencers.

It builds brand awareness and reputation, and sets you apart from your competitors. And let’s not forget the pace in which digital PR travels, we now see almost instant results online, with news and thought leadership landing on high authority sites within hours, which supports your SEO strategy, and builds domain authority.

Editorial is just one route, however, and we have experience in delivering wider campaigns that help impact change, or lobby on behalf of industry matters, such as with trade bodies and APPGs (All Party Parliamentary Groups).

As a specialist B2B PR agency, we bring expertise across a wide range of sectors, including healthcare, technology, satellite connectivity, IoT, the built environment, energy and renewables, facilities management, and more.

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Corporate PR

Strategic positioning that helps grow your business’ stock

Communicating your value as a company, and the value of your people is as critical as promoting what you do, and why you do it better.

We work with senior management teams to help strategise around corporate and market positioning and deliver programmes that work alongside your commercial goals.

Corporate PR shapes a company’s reputation, builds trust, and strengthens stakeholder relationships. Likewise, we manage brand perception, handle crises, and ensure clear, strategic communication with investors, employees, your target markets, and the public.

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Technology PR

Translating your technology into tangible customer benefits

Technology cuts across every sector, B2B and consumer, and two things are important from a communications perspective here. The first is that we work with you to demonstrate you’re an innovator within the tech communities; the second is to understand how that technology, your products, services and your insights help solve problems across the industries you operate.

We have global experience in the tech sectors, and likewise with the vertical markets technology impacts, including radar, IoT, satellite comms and machine-to-machine (M2M) connectivity, in addition to helping managed IT service providers enter and grow in niche markets.

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Cause-related & charity PR

PR for when you need to raise awareness, shift perception, and support fundraising

We’ve helped many charities over the years in raising awareness of the causes they tirelessly represent, and ultimately supporting their fundraising efforts. Whether it’s to help increase donations, or get the fundraising team in front of potential corporate partners, we take immense pride in our work in the third sector.

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Consumer PR

Taking your products and services direct to the consumer

Whether you need to showcase your products and work, or grow your stock in regional and national papers and broadcast outlets, we have a track record in getting you noticed and delivering long-lasting results.

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