Cooking Up a Storm for App4, the Food Ordering System Specialists

Our digital marketing and lead generation solutions helped increase conversions for online ordering system specialists, App4.

Who are App4?

App4 deliver industry-leading online ordering systems for restaurants, takeaways and other hospitality businesses.

Their world-leading systems deliver more profits and better sales for their clients, all while taking zero commissions at any point, meaning restaurants can keep more of their hard-earned cash.

In an incredibly competitive market, it often comes down to a race to the bottom – App4 knew they had the best SaaS ordering solution on the market, so they needed a digital marketing strategy that positioned them as the best choice, regardless of price. They needed to engage with an agency that helped them elevate their service, show more value and prove more value, with the end goal being that sales become value-led rather than purely cost-based.

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increase in email conversion rates

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increase in PPC conversion rates

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decrease in cost per acquisition

The Challenge

“Our sales process was very manual. We needed to automate our digital marketing and ramp up our marketing efforts in order to attract the right businesses at the right time.”

App4’s target market was split into two distinct categories, one that was high volume, low value; and another that was high value, low volume. They were receiving a lot of enquiries, but they weren’t a great fit for the business.

Not only this, but they were struggling to keep track of leads, with many leads getting lost in their system.

This resulted in stagnant growth; a problem that founder Ian wanted to quickly alleviate.

Our Solution

A comprehensive digital marketing strategy.

We built a data led strategy focused on growing their core client base while they strengthened high value partnerships.

Following a detailed Growth Audit to analyse the market and competitor landscape, we launched a new website aligned to both target audiences, then activated a full digital marketing strategy to drive measurable growth.

We updated App4’s business proposition and core messaging, ensuring it resonated with every market.
We pushed for moving away from their key competitors (food and drink aggregators like Just Eat), creating campaigns that showed just how much money the aggregators were taking from the market.
We demonstrated how easy it would be to switch to App4 and have your own ordering system.
We optimised their HubSpot to provide them with better visibility over leads, status and channel performance.
We created automated HubSpot workflows that were sent as a sales follow up.
We improved organic visibility on relevant keywords, optimising page content and blogs.
We created both organic and paid social content, designed to drive more leads and demonstrate value.