Industry-Spanning Digital Marketing for the Absolute Group

Bringing the Absolute Group together under one unified brand; creating a digital marketing strategy that grows the business as a whole.

Who are the Absolute Group?

The Absolute Group consists of Absolute Personnel, Absolute Cleaning and Absolute Security – a facilities management powerhouse in the West Midlands.

The group’s branding was disparate, websites were underperforming, and marketing wasn’t delivering. Catalyst was brought in to act as a complete marketing solution, performing a comprehensive rebrand and building three new (interlinked) websites.

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increase in Microsoft Ads conversions

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increase in keywords ranked for on Google

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increase in site visits per month

The Challenge

“Our teams were delivering fantastic results for our clients, but we were completely siloed, and our branding didn’t match, making us feel like different businesses.”

Absolute Personnel delivers industry-leading recruitment.

Absolute Cleaning delivers industry-leading commercial cleaning.

Absolute Security delivers industry-leading security management.

Unfortunately, they lacked unity across their brand, websites and marketing strategies. Clients would often not realise that the brands were connected – they required digital marketing expertise to drive the group forwards.

Our Solution

A digital marketing revolution.

Our first step was a comprehensive Growth Audit – a deep dive into Absolute Group’s markets, competitors and target audiences.

We put together a complete report, giving Absolute deep insights into their broad offering. We used these insights to reimagine the branding, creating a brand-new look and feel for the entire group.

Following this, we got to work designing, developing and writing content for their three new websites. Our design process was meticulously planned to ensure that all the Group’s needs were met across the three sites.

Alongside this, we:

Rebranded the group’s suite of collateral
Put together a complete content marketing strategy, including two blogs a month, organic social posts across all channels and more
A pay-per-click campaign optimised for conversions
Social ad copy and design to test marketing messages
A search engine optimisation strategy across all three sites
Email marketing campaigns, tailored to meet the needs to specific target audiences

The Result

Paid Media – Smarter optimisation delivered stronger conversion performance:

+154% increase in Microsoft Ads conversions
Improved efficiency through conversion-focused PPC strategy

SEO – Increased visibility strengthened search presence across the Group:

+223% increase in keywords ranked on Google
Greater organic reach across all three interconnected websites

Website Performance – Unified branding drove measurable traffic growth:

+40% increase in site visits per month
A cohesive digital ecosystem that now supports cross-selling and long-term Group growth

“ We wanted to ensure that our brand was something that the team was proud of. Catalyst did a great job bringing everything together – they’ve been a pleasure to work with from the start, and the results have been really promising so far! ”

Absolute Group - Matthew Meddings, Managing Director