401% increase in website traffic
Building a new home for
temporary building specialists.
Who are Lauralu?
Lauralu are the best in the business when it comes to temporary and semi-permanent buildings.
They needed a marketing strategy that could keep up with their ambitious plans.
increase in email campaign leads
reduction in cost per enquiry (£235 saved per enquiry)
reduction in PPC cost per click (£11.05 saved per click)
increase in PPC impressions
The Challenge
“We had ambitious sales targets for 2023 after seeing a dip in 2022. We needed a marketing partner who could support aggressive growth, especially in the UK.”
Lauralu had partnered with an agency before, but noted that little progress was being made, and they seemed to become complacent.
The UK is a huge growth market for temporary and semi-permanent structures, yet Lauralu weren’t drawing in the leads they needed.
Lauralu’s conversion rate is high because they’re the best in the business, meaning they just needed to arrange that crucial initial meeting.
Our job was to put their sales team in front of the right people at the right time, so we put a plan together to ensure this happens consistently.
Our Solution
The Result
Website & Content – A new digital platform accelerated visibility:
- +401% increase in website traffic
- +335% increase in email campaign leads
Stronger industry-segmented targeting driving higher-quality opportunities
PPC – Account restructuring dramatically improved efficiency:
- +254% increase in PPC impressions
- 72% reduction in PPC cost per click (£11.05 saved per click)
- 53% reduction in cost per enquiry (£235 saved per enquiry)
Commercial Impact – A fully integrated marketing strategy delivering more qualified leads, lower acquisition costs and consistent support for Lauralu’s ambitious UK growth plans.
Before & after
Slide to see the before & after
Websites
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