96% increase in PPC &
SEO lead generation
Eight years of search growth for Purbeck
Eight years into our relationship, Purbeck are seeing more visibility, more traffic and more leads than ever
Purbeck are a UK‑based specialist insurance provider. Their focus is on helping SME directors and owners protect themselves when they sign personal guarantees as security for business finance.
We started working with Purbeck in 2018. They told us they needed two things to consider our relationship a success:
- Increased lead volume
- Improved awareness of their products
At the time, there was lots to do: the website and SEO needed work, PPC was running without dedicated management, and HubSpot was being underutilised, so we immediately got to work.
Fast-forward to today and we’re still improving lead generation year on year. Purbeck stick with us because we deliver results, sure, but they also appreciate that we don’t rest on our laurels (it’s why results keep improving!).
increase in total monthly website traffic
increase in SEO & PPC leads
increase in PPC conversions
Increase in top three rankings
More traffic is turning into leads
96% more SEO & PPC leads
More traffic is great, but it’s only worthwhile if it converts to leads.
In 2019, Purbeck recorded 211 SEO and PPC monthly leads through HubSpot. By 2025, that had increased to 413, a 96% increase.
A big part of this stems from the fact that we’ve worked hard not just on getting people to the website, but on considering the journey they take once they land on it. This includes the content they encounter and the ways Purbeck captures and manages demand through HubSpot.
We do most of the hard work simply getting people to the site; the conversion rate optimisation we do monthly makes it far more likely visitors get in touch.
What we improved:
Conversion opportunities, website journeys, content, forms and HubSpot utilisation.
PPC is now much, much more efficient
219% increase in monthly PPC conversions
PPC was already running when we started working with Purbeck, but it wasn’t being actively managed.
Once we took over the account, we immediately started properly optimising campaigns around performance rather than keeping them running for the sake of it.
When we started, Purbeck was averaging 22 conversions per month. Now, they’re looking at around 70.
That’s a 219% increase, achieved through ongoing campaign management, optimisation, testing and adapting to the ever-changing search landscape.
What we improved:
Campaign structure, targeting, search terms, budgets, ad messaging, landing pages and ongoing optimisation.
Purbeck are more visible than ever
Website traffic is up 170%
Greater visibility has translated into significantly more people reaching their website.
Between 2019 and 2025, total monthly website traffic increased by 170%.
Organic search grew by 53%, while paid search increased by 390%. Direct traffic also increased by 219%, giving Purbeck a much larger pool of people engaging with the brand.
For years, we’ve managed SEO and PPC as complementary channels, using organic search to build long-term visibility while paid search gives Purbeck the ability to target high-value searches and scale the keywords that are working.
What we improved:
Organic visibility, paid search performance, landing pages, website content and the wider search strategy.
They’re ranking for significantly more keywords
From 35 keywords to 300+
When we started working with Purbeck, the website ranked for just 35 keywords, with only four on page one of Google.
Today, it ranks for more than 300 keywords, with 28 appearing on the first page.
Considering the product was brand-new to the market in 2019, we’ve gone from a mostly standing start. We’ve worked consistently on the technical health of the website, identified new search opportunities and created content designed around what Purbeck’s audience is actively searching for.
What we improved:
SEO strategy, technical SEO, on-page optimisation, keyword targeting and ongoing content.
How we help Purbeck stay ahead of the curve
SEO doesn’t look the same as it did in 2019
Eight years is a long time in search.
We’ve seen major changes to Google’s algorithms, search behaviour, and the way people discover and research businesses. More recently, AI search & GEO have taken centre stage, with people using LLMs such as ChatGPT to shop for the insurance Purbeck provides.
This means that our job isn’t just to protect the rankings we’ve built. We’re actively finding opportunities to improve visibility and ensure we’re appearing in the AI tools that people are using.
We’re now seeing AI emerge as a legitimate lead source for Purbeck, giving us another area to develop as part of the wider search strategy.
What we’re improving:
SEO strategy, content, AI visibility, search intent and the way Purbeck appears across an increasingly fragmented search landscape.
Be our next success story?
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